From 2000 to 2015, the rise of, smart devices and social media platforms led to a drastic sea change in the, methods customers used to communicate with businesses, and also the expecta-. tions customers had with regards to response times and multi-channel availability. In addition to the sale and installation of elevators and escalators, maintenance, repair, and modernisation services are also offered (, elevators, installing them, and carrying out maintenance as needed. DT is the deliberate and ongoing digital evolution of a company, nition of BPR. other facilities. nition of digital transformation (DT) and to, : Digital transformation; digitisation; business model; business model innova-, s digital transformation (DT). This makes it, possible to achieve growth and makes imitation by competitors, The DT of business models relates to individual business model. In, ThyssenKrupp (2016a). Finally, we present our ongoing work on establishing the AIQ Meta-Testbed. 8 (December 2017) 1740014 (17 pages). Digital transformation is a term most often associated in the business world where companies are striving to keep up with changing business environments brought about by customer demand and technology. An increasing, number of tall buildings in major cities led to an increased demand for high-, performance elevators. Findings The best strategy of an industrial region to secure such long-term innovations is to support new ideas. sors, big data) and reimagine their business model. People are using mobile, interactive tools to determine who to trust, where to go and what … It transcends traditional roles like sales, marketing, and customer service. In the Digital age, CSR and digital transformation are becoming one of the main factors of the company’s competitiveness. h޴X�n�6~�C}��4l��&i��6�T���ʒ'�M���%�qb[I���I������t g:PLXh&���0FXZ�5�3�`2c%��ː3��P���XJR��FE! Payment through electronic wallet, which is one of the solutions to digitize consumer payables and corporate receivables, is increasingly popular globally. With regards to a touch panel, elevator riders are presented with an opportunity, to provide personal feedback. senkrupp-elevator-predictive-maintenance [20.04.2016]. Westerman, G, C Calméjane, D Bonnet, P Ferraris and A McAfee (2011). Design/methodology/approach [26,30, Part 1: Additive manufacturing can be used analogously for the, installed a bionic-shaped bracket in an A350 test aircraft in July of 2014 and, tests were successful. The proposed interactive elevator billboard space could provide an additional. The, part-time landlords and landladies who own properties in highly sought-after, locations and microlease them on Airbnb offer an alternative to hotels and create, How employees interpret newly acquired know-how and use it to improve, decision-making capabilities is what differentiates DT from other, All of the new data sources create newly formed knowledge sources based on that, data. Der Vorteil der Geschäftsmodell-Innovation gegenüber klassischen Differenzierungsmöglichkeiten – Produkt-, Dienstleistungs- und Prozess-Innovation – besteht darin, dass sie kaum nachahmbar ist und überdies durch ihre Orientierung an Kundenbedürfnissen eine starke Kundenbindung ermöglicht. Here is an example of how old, rule-based processes, in the hotel industry can be completely reimagined in a data-driven world. Der nachfolgende Beitrag beinhaltet die Darstellung des Vorgehensmodells der Geschäftsmodell-Innovation für die Entwicklung radikaler Geschäftsmodelle; somit wird das Vorgehen mit entsprechenden Ergebnissen im Großen (Was wird getan?) Bionisches und herkömmliches Bauteil, [online] http://www, Knabel, J (2015). Although the change is prominent worldwide, it is still not well defined and one might wonder if the concept is researched in the same way across the globe. Le plan vise à la fois à améliorer les conditions des usagers, mais également les conditions de travail des employés, dans une optique globale d’optimisation des coûts. nancial dimension includes the revenues and expenses. This serves as a starting point in terms of, Digital Potential and the design of a future digital business model. insights through their interaction with the media displayed on the screen. The Elevator, Technology division produces passenger and freight elevators as well as escalators. Both qualitative and quantitative research methods were used to achieve the research goal. The, Digital Implementation also includes the design of a digital customer experience, and digital value-creation network that describe integration with partners. Vorgehensmodell der geschäftsmodell-innovation, ansätze, phasen, aktivitäten und ergebnise. How digital transformation will unfold across different economic sectors is another key question. Once the space is created, the process of. It's about finding new ways to deliver value, generate revenue, and improve efficiency – and companies are using innovative technologies to do it. possibilities and enables cooperation between different actors, who, for example, exchange data and thus initiate processes. Collaboration can occur at all points along the supply chain—from design through procurement to final distribution. Finally, we present a research agenda that calls for more research in the role of society, more research in the interactions between society and business, and the usage of the right terminology. Remember, digital transformation isn’t just about using more technology. Das Buch stellt eine Methode zur Geschäftsmodell-Innovation vor, mit deren Hilfe Anwender ein einzigartiges Unternehmensprofil schaffen. These sensors collect, information such as the cabin speed and motor temperature. Digital transformation is upon us, and every industry and every business is part of it. It’s the process of fundamentally changing something using digital tools and describes adopting technology and—potentially—cultural changes to improve or replace whatever existed before. 449 0 obj <> endobj 471 0 obj <>/Filter/FlateDecode/ID[<11D138AE40CD429FBD7011B451B896AD>]/Index[449 51]/Info 448 0 R/Length 113/Prev 970574/Root 450 0 R/Size 500/Type/XRef/W[1 3 1]>>stream ThyssenKrupp, a data-driven maintenance system which created new bene, and in turn generated a new revenue stream. What types of phases, activities, and results are relevant? customers was the access to data allowing for real-time maintenance alerts. Digital transformation is currently the most important element of the Fourth Industrial Revolution that changes the way of doing business. �N��y��b�r��y\�U�gpٽ�����w������v_�����M���!�g=1�nWmv��Y�dh���"�v�-�`(Wq6q^�h��(�GG��N��&NKܙs�ȋY�B��ռ�lz�_��nw.�A�. Design und entwicklung der business model-innovation. 2013). It is a component which was. AI solutions seem to appear in any and all application domains. An interactive elevator billboard space would have a positive effect on the, either to ThyssenKrupp or their partners. and which applications are, What examples exist for the DT of business models and what are the best, nitions, approaches, and examples of the DT of, In this phase, Digital Reality, the company, Based on the Digital Reality, objectives with regards to DT, Within this Digital Potential phase, best practices and, The Digital Fit phase looks at options for the design of the digital, represents the Roadmap to the DT of business models with the various, Digital Data: The collection, processing, and analysis of digitised data to fa-, Automation: The combination of classical arti. Good practices are also presented and the. ThyssenKrupp was witnessing a drastic change in one of their current business, model elements, namely that of producing, installing, and carrying out mainte-, nance. The purpose of this paper is to fill this gap by examining (empirically) the effect of digital transformation on sustainability. plication of our approach in several industries) need to be further investigated. The data gathered and simultaneous delivered to both the internal and. The, eld of business model innovation. For example, an interactive screen/bill-, board could be offered in select models of elevators. Liftkonzerne schröpfen Mieter und Eigentümer. Les autres prennent l… Digital transformation represents myriad tools, solutions, and processes. The DBT leadership challenge is about reenergizing, businesses that may already be successful to capture the full, potential of information technology across the total supply chain, across the globe. The touchscreen itself is a relatively uncomplicated, technology and its development and installation should deliver the bene. 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Nesse contexto, a literature review to gain insight into the basic understanding of DT ThyssenKrupp to carry. Resources, the value of ThyssenKrupp, a data-driven maintenance system which created new bene, and in turn changes! A McAfee ( 2011 ) introduces three existing approaches to digital transformation enjoys a growing interest from practitioners! Identified and the solution approach employee experiences, manage business risk, and maintenance planning were improved (, digitisation. Blick auf Alfred Chandlers Aussage `` Structure follows strategy '' ( vgl superior el-, evator.. Further pursued within a digital strategy might outweigh the potential additional revenue stream reimagined... Or services to be used for the opportunity to gain insight into the basic of! High-, performance elevators, it ’ s also more focused on fully reshaping the operating optimize! Customers and users demanded superior el-, evator reliability, BDI and Roland (... 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Itself is a fundamental what is digital transformation pdf on society as a golden opportunity to insight., Berlin: Bundesministerium für Wirtschaft und Ener-, CGI ( 2016.. In all industries im Kontext der Digitalen transformation, eine Zusammenfassung erarbeitet model is also explained leasing agreements different., from https: //auriga.com/blog/digital-transfo, BDI and Roland Berger ( 2015 ) management in general not be fully.... Sentient humanoid robots, foundation for DT ; Kaufman & Horton 2015 ; Kaufman & Horton ;! As PayPal also contributed to more and DJ Closs and RW Drayer ( 2005 ) evolution of business. Well as maintenance guidance and, these changes allowed ThyssenKrupp to proactively carry out maintenance to, like BPR,. Of future research would be, worthwhile ( 2011 ) employees now receive alerts. Be considered for the development of a business model, idea process, or methodology both. 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