Thus, Media Convergence should be assessed more widely … Convergence study is the study of media environment where new rules are in force. : Here's What You Missed This Season, Youth Power in Precarious Times: Interview with Melissa Brough (Part Two), Youth Power in Precarious Times: Interview with Melissa Brough (Part One), What Science Fiction Media Gets Wrong About Facial Recognition, Transgressive Queer Space-Making in London, Jamming the Olympic Rings: Anti-Olympics Art Across Space and Time. Convergence Culture: Where Old and New Media Collide by Henry Jenkins. ISBN-10: 0-8147-4281- (cloth5 : alk paper. ) Des médias au transmédia, paru sept ans après sa publication initiale en 2006 qui a été suivie avec un vif intérêt de la part de la communauté scientifique et des critiques. Instead, I want to argue that convergence represents a shift in cultural logic, whereby consumers are encouraged to seek out new information and make connections between dispersed media content. Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. Jenkins’ concept of “organic convergence”—particularly, multitasking—is perhaps most evident in your own lives. November 1, 2020. (in Russian) Jenkins, H. (1992). Media scholar Henry Jenkins theorized that there are actually five categories of convergence that we see today. Jenkins' core claim in Convergence Culture is that convergence culture represents a shift in the public's relationship to media. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture­­. (in Russian) Greenfield, A. The key work in Jenkins' development of this. What is it? I will argue here against the idea that convergence can be understood primarily as a technological process - the bringing together of multiple media functions within the same gadgets and devices. Henry Jenkins divides convergence into four different forms. As Henry Jenkins points out in his influential book Convergence Culture: Where Old and New Media Collide: 3. --Bruce Sterling, author, blogger, visionary, "Henry Jenkins offers crucial insight into an unexpected and unforeseen future. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. Pionnier des études sur les fans, Henry Jenkins est un théoricien de la culture de la convergence, de la narration transmédia, et de la culture participative.Il est également un des premiers universitaires à s'être présenté comme un aca-fan [1], [2]. Convergence culture is a theory which recognizes changing relationships and experiences with new media. I. Also a number of convergence typologies appear. Here's What the Blurbs Say (Skip This Part). Media Convergence - Ebook written by Dwyer, Tim. Bring on the 'monolithic block of eyeballs!'" eBook; 9780814743072; Published: August 2006; Request Exam or Desk Copy. Global. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. Collective intelligence can be seen as an alternative source of media power. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Henry Jenkins popularized the concept of convergence culture in his 2006 book of the same name. A Critical Essay On The Ideas Surrounding Convergence Media & Culture This is a critical essay of the works of Henry Jenkins, including texts such as: Convergence Culture, Textual Poachers, Fans, Bloggers and Gamers and other similar works. ", --Steven Johnson, author of the national bestseller, Everything Bad Is Good For You, Henry Jenkins is the 21st century McLuhan I've been waiting for. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. We are learning how to use that power through our day to day interactions within convergence culture. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. Read this book using Google Play Books app on your PC, android, iOS devices. To many who grew up in a world dominated by so-called old media, there is nothing organic about today’s mediated world. "Convergence Culture" is a book on how media distribution and consumption is changing written by Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education at USC Annenberg School for Communication and Journalism. . Jenkins - fandom theory. This conversation creates buzz and accelerates the circulation of media content Consumption has become a collective process and that's what I mean in this book by collective intelligence. And oh, one more endorsement, for a second book also coming out this summer, Fans, Bloggers, and Gamers: Exploring Participatory Culture: "Jenkins is a one of us: a geek, a fan, a popcult packrat. In a culture which some have described according to information overload, it is impossible for any one of us to hold all of the relevant pieces of information in our heads at the same time. View or download all the content the society has access to. Jenkins’s concept of organic convergence is perhaps the most telling. Media convergence is more than simply a technological shift. Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. “There will never be one black box controlling all media”. Jenkins, Henry, 1958-Convergence culture : where old and new media collid Jenkinse / Henr, y p. cm. Right now, we are mostly using collective power through our recreational life, but it has implications at all levels of our culture. Mass media and culture—Unite Statesd 2.. Popular culture—Unite Statesd . When a new … Your email address will not be published. Organic convergence is the combining of different types of media being used at the same time. However, there are other categories of convergence at play, too, identified by media scholar Henry Jenkins. Franchise products are governed too much by economic logic and not enough by artistic vision. “A medium’s content may … Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. Bookmark File PDF Convergence Culture Henry Jenkins Convergence culture - Wikipedia Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. . Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. The world McLuhan foretold back in the age of electric media has become immensely more complicated in today's many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. Henry Jenkins describes his conception of convergence culture, the by-product of the collision between new and old media, along with the implications of convergence culture for education. Pour cette raison, La Culture de la convergence se présente comme un vaisseau amiral, peut-être l’ouvrage le plus important consacré aux transformations de la culture à l’âge du numérique. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership. Media Convergence ‘Convergence Culture’ by Henry Jenkins 2. Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. Welcome to my blog. His affection for the subject and sharp eye for 'what it all means' are an unbeatable combination. Read this book using Google Play Books app on your PC, android, iOS devices. Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. Bookmark File PDF Convergence Culture Where Old And New Media Collide Henry Jenkins looking for. Jenkins, Shirky and others clearly contrast with the more traditional media effects theory models, which see the media as powerful and the audience as passive. by Henry Jenkins. In Convergence Culture, Jenkins concerns himself with the four aspects of convergence — economic, technological, social, and cultural. Create a link to share a read only version of this article with your colleagues and friends. Copyright 2019. A description of Convergence Theory. Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. Educators, media specialists, policy makers and parents will find Convergence Culture both lively and enlightening." All Rights Reserved. Henry Jenkins at Authors@Google (video)Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable … Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due … By convergence, Jenkins means the flow of content through multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of entertainment. . Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins's clearly communicated and nuanced analysis is sorely needed. Tel est le pari de l’ouvrage d’Henry Jenkins – considéré comme une des figures les plus importantes dans le courant de media studies – traduit en français sous le titre La Culture de la convergence. Designed for A Level Media Students Theory Of Convergence Culture. The term, participatory culture, is intended to contrast with older notions of media spectatorship. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. According to Jenkins, convergence is both a "top-down" and "bottom-up" phenomenon. In "Convergence Culture," Jenkins analyzes many aspects of media convergence currently redefining the technological, economic, aesthetic, organic, and global media environment. BUY . 6. Educators, media In any case, I plan to continue to blog once classes start back up. Categories of Convergence Let's take a look at the five categories of convergence. … Participatory culture Jenkins noted that the development of “new” Media (roughly post 2000) has accelerated “participatory culture”, in which audiences are active and creative participants rather than passive consumers. 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