One is to lump together Strategic Reviews with Operational Reviews. Find Daily Deals, read previews & reviews and get book recommendations. The target audience seems to be executives who have not read a business article in ten years. Toggle menu. Actualmente escuchamos mucho de este tema y no siempre con buen sustento, por eso es interesante el planteamiento que nos hace este profesor de Harvard. Learn More. Upfront ROI Tracking. Platform companies have also been among the first to recognize and harness data-centric strategies, and many have moved to the forefront of a wide range of disruptive technologies, from cloud computing to IoT. “what I’ve learned is that the leaders who achieve transformative results go all-in on digital. Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Best Buy has transformed its business in the face of Amazon's threat. This book provides comprehensive guidelines, critical pillars and especially, paradigms of corporates which successfully implement digital applications in their R&D, marketing, logistics and even human management. Do not expect an excellent HBR article like 'Diamonds in the Data Mine' or the like. In Sunil Gupta’s book “Driving Digital Strategy,” he explains why incumbents are increasingly struggled as new and nimble players enter their established markets.Disruptors or challengers offer customers … Everything in information technology has led up to this: the digital transformation … PDF | On Jun 1, 2017, Lakshmi Goyal published Leading Digital Strategy: Driving Business Growth through Effective E-commerce | Find, read and cite all the research you need on ResearchGate leaders can use to benchmark how well they use digital to drive competitive strategy, enable superior customer experiences, and create operational agility.2 The Assessment Has Multiple Applications We built this digital maturity model to help companies assess their overall digital readiness. Reviewed in the United States on November 11, 2018. COVID-19: WHAT TO DO … Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Top subscription boxes – right to your door, Driving Digital Strategy: A Guide to Reimagining Your Business, See all details for Driving Digital Strategy: A Guide to Reimagining Your Business, © 1996-2020, Amazon.com, Inc. or its affiliates. Each book includes special essays on transnational issues, as well as a selection of illuminating charts and graphics. Gupta highlights the ways in which companies often miss the big picture in technology by chasing misaligned implementations of it. Book A Meeting . San Francisco is a gold rush town. His excellent book, Driving Digital, is valuable reading for CTOs, CIOs, and heads of Product. Practical, comprehensive, actionable, insightful, Reviewed in the United States on October 10, 2018. Seit 1992 erfindet sich REVIEW immer wieder neu. Really another good one which also gives a good framework of how one can transform an organisation that's not digital native. Advance Praise for Driving Digital Strategy:. Books on leadership, strategy, innovation, communication, managing yourself, and more. It also analyzes reviews to verify trustworthiness. 128 BOOK REVIEW Leading Digital Strategy: Driving Business Growth through Effective E-commerce Christopher Bones and James Hammersley Kogan Page, 2015, 240 pages, `1376 (paperback). My library Back-to-Back Champs. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. With many strategies for overcoming digital transformation, there is truly something for everyone in this list of top 12 books. The structure of the book is superb. ISBN: 978-0749479077 BOOK REVIEW covers reviews of current books on management T his book … Various use-cases and testimonials across the globe have proven just so. Highly useful for Current and prospective CIO/CEOs. This book is also suitable for young entrepreneurs who desire to envision what types of marketing strategies should be utilized for their newly-established businesses. Start by marking “Driving Digital Strategy: A Guide to Reimagining Your Business” as Want to Read: Error rating book. The exception to this statement is the small sections on acquiring and engaging customers which I thought were very well done. Great book with lots of practical examples and an interesting framework to go digital. Those stories represent a heritage that most are trying to preserve and maintain. It's a good book for those who want to understand more digital marketing. If, however, you've been living under a rock, this is the book for you! Disabling it will result in some disabled or missing features. Format: Print ShareBar. 67-70. So while I have studied the concepts laid out in this book during my MBA classes, this book actually structured all those thoughts in a very systematic manner and covered lots of topics in the domain of Digital Marketing and Business Transformation Strategies. Buy Driving Digital Strategy: A Guide to Reimagining Your Business by Gupta, Sunil online on Amazon.ae at best prices. Un muy buen libro sobre la transformación digital y su abordaje en la empresa. Includes tests and PC download for Windows 32 and 64-bit systems completely free-of-charge. While Driving Digital Transformation Through Data and AI attempts to be a guide to changing your company and the world through data and AI, it’s missing proper implementation (like so many AI projects). give me a view about business in Digital Evolution time. WD Security, free download. How Digital Transformation is Driving Customer Experience December 16, 2020 November 2, 2020 by Jamie Armstrong Customers today are a lot more demanding than they were just 5 years ago. Every C-level executive from every industry must read it! Digital transformation has been with us in some form or another for the last 20 years, when you think about it, it’s been happening far longer than 20 years. The Weather Company, which is now owned by IBM had a hard time gathering revenue when TV viewership started to decline. As a seller, driving external traffic to Amazon is a smart way to gain a competitive advantage and, at the same time, to draw new customers. Hubert Joly, Chairman and CEO, Best Buy--"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. It even learns from the failures of various digital transformation exercises and provides a good context for why they failed. Just a moment while we sign you in to your Goodreads account. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. Highly recommended book and great read for your business class as well. RUSS CAMPBELL Driving Digital Strategy Gupta ISBN-13: 978-1-63369-268-8 9 781633 692688 9 0 “Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Conclusion: Digital Transformation Is Here. 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