$16.00. Demographics are shifting in ways that will cause deep and lasting changes in markets. Helpful. Become a Digital Master--No Matter What Business You're In. That part I do appreciate and will revisit. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living... To see what your friends thought of this book, Leading Digital: Turning Technology into Business Transformation. Thoughtful and practical with loads of insights. Amazon.in - Buy Leading Digital: Turning Technology into Business Transformation book online at best prices in India on Amazon.in. “Leading Digital “ ( Turning Technology into Business Transformation“ ) by George Westerman, Didier Bonnet & Andrew McAfee. His latest book— ”Leading Digital: Turning Technology into Business Transformation ” — is widely considered THE must-read guide to digital transformation. Educator Copy. Download to App . Thank you. Very good insights and practical advice on digital transformation. Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that's happened so far look like a prelude. Save for Later Save Leading Digital: Turning Technology Into Business Transformation For Later. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Must read for anyone looking to transform his business into digital. Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. San Francisco is a gold rush town. Ofcourse the review is based on how useful the book was to me; very subjective. But unfortunately not much more as the content is not very rich beyond that. A dense, repetitive, unfocused, kitchen-sink-type book in serious need of an editor. A Digital Master figures out what customers do and why, where, and how they do it. Please see your welcome email for exclusions and details. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. “ Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses’ performance. Read more . " Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. This has to be one of those books I liked so much that I'll be reaching out to it quite often. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $400M. Standardisation makes automation possible. Definitely one of the better digital books. Leading Digital: Turning Technology Into Business Transformation . Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. Too wordy and too many repetitions throughout the book. But the layout and depth is poor. Leading Digital managed to describe what I as a consultant aim to achieve at work, and structure it into neat and useful lists. Must read for anyone who works in an industry where the threat of digital invasion looms. Sign up to get exclusive offers, the best in books & more. Some Impressionistic takes from the book of George Westerman, Didier Bonnet & Andrew McAfee “Leading Digital “ (Turning Technology into Business Transformation“) by Ramki ramaddster@gmail.com 2. After reading the book, re-visit the responses to the self-assessment(s). They illuminate the principles and practices that lead to … Lack of examples was another issue which makes this book hell lotta difficult to complete smoothly as whenever you read a concept it feels as if either it has been talked about before or what the hell is difference between the previous concept and present one!? This kind of change doesn’t happen through simple mandate. Create a List. George Westerman und andere 16,99 € Anhören 16,99 € Anhören Beschreibung des Verlags. My gains from this book were that i came across various such companies who were. Refresh and try again. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. If you already have a vision, roadmap, and your digital platform underway, this book may be too basic for you. Share English PDF. AED 109.04 — Hardcover AED 110.46 1 New from AED … Digital leadership capability is essential to thriving in a world of fast-changing technologies. We’d love your help. Add to Cart. Ratings: Rating: 4.5 out of 5 stars 4.5/5 (9 ratings) Length: 8 hours. My views on this book is biased. Become a Digital Master - No Matter What Business You're In. They illuminate the principles and practices that lead to successful digital transformation. Price New from Used from Hardcover "Please retry" AED 110.46 . Description. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in … Leading Digital: Turning Technology into Business Transformation Hardcover – 14 October 2014 by George Westerman (Author), Didier Bonnet (Author), Andrew McAfee (Author) & 4.5 out of 5 stars 91 ratings. The following ISBNs are associated with this title: Sign up to get exclusive offers, the best in books & more.Plus, enjoy 10% off your next online purchase over $50.†. The value of what you can learn from those interactive exercises will probably be far greater than the cost of this brilliant book. Add to Collection. Leading Digital: Turning Technology into Business Transformation Quick Overview If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. “digital transformation cannot happen without astute digital investments—the what of digital” ― George Westerman, Leading Digital: Turning Technology into Business Transformation In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally c… I found the approach focusing on large companies to be refreshing in the world of startup hype. They illuminate the principles and practices that lead to successful digital transformation. Leading Digital: Turning Technology into Business Transformation: Westerman, George, Bonnet, Didier, McAfee, Andrew: Amazon.com.au: Books Then people in middle and lower levels can make the vision a reality. Plus, enjoy 10% off your next online purchase over $50. It looks a little bit like the author had ideas to fill around 80 pages, but wanted to sell a whole book, so he added additional examples and repeated his message in a never-ending mantra. Offer valid for new subscribers only. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. The fact that revenues drive the need for digital is clearly underlined. Build your Digital Capabilities: – Transforming the customer experience is the centre of digital transformation. Let us know what’s wrong with this preview of, Published Moreover one fact I felt little less discussed is the reduction in inventory for many companies.An Essential read on the topic of Digital. The next imminent phase of digital transformation – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that’s happened so far seem like a prelude. As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III. Real examples (numerous and excellent) were, in my opinion, the beef of this book. Only the senior-most executives can create a compelling vision of the future and communicate it throughout the organization. Your review has been submitted and will appear here shortly. Become a Digital Master - No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. Leading Digital: Turning Technology into Business Transformation George Westerman, Didier Bonnet, Andrew McAfee. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.” Read reviews of from a global community of innovators. George Westerman, MIT principal research scientist and author of 'Leading Digital: Turning Technology Into Business Transformation', has described digital transformation as "a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance". If you like books and love to build cool products, we may be looking for you. If you think the phrase "going digital… This book will offer you a wealth of quotes and situations. It frames the question of digital mastery as a challenge of changing from a traditional leadership model to a both/and understanding of digital disruption technologies and organisational steering. Leading Digital: Turning Technology Into Business Transformation. Leading Digital: Turning Technology into Business Transformation. † Conditions apply. Maybe because this book is a few years old, I found most of it to be pretty obvious and basic. Please see your welcome email for exclusions and details. A great book for organisations embarking on the path to becoming more digitally-minded. Add to Cart for purchases and permissions. Comment Report abuse. It can serve as a reference guide to diagnosing what you should do for a digital transformation journey. Very well written guide for CIOs and CDO's on how to vision, mobilize and execute digital transformations in large organizations using very detailed examples of successful cases. The facts above are taken from the book: “Leading Digital, Turning Technology into Business Transformation”. Educator Copy . It takes a really sensible approach guiding the read through the benefits of clearly defining your vision, before building strategy, through roadmap development, investment analysis and onto the change required to guide your organisation and partners through the digital journey. His research and teaching help senior executives drive competitive advantage with digital technology. Technology is the biggest story in business today. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. There are other big stories, of course. However, I was hoping to find more longer term views and plans which is missing. One of the best books if you want to understand what it means to 'go digital' for your business. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. Managers can redesign processes, workers can start to work differently, and everyone can identify new ways to meet the vision. Leading digital : turning technology into business transformation; Publication. Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. 2 people found this helpful. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. by Harvard Business Review Press. Offer valid for new subscribers only.† Conditions apply. Goodreads helps you keep track of books you want to read. They illuminate the principles and practices that lead to … As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III where some useful framework - frame, focus, mobilize and sustain - is introduced. A handbook of how to transform an organisation towards leadership and digital adeptness. List price: $32.00. It must be led.”, the strategy+business collection: The Executive Guide to Strategy, Value Proposition Design: How to Create Products and Services Customers Want, New Memoir Finds Fool's Gold in Silicon Valley's Tech Rush. Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. You may unsubscribe at any time. Nevertheless the book can be one third the size as multiple times the author kept on repeating similar narrative that made it hard to focus on the good parts. They illuminate the principles and practices that lead to successful digital transformation. The company then works out where and how the experience can be digitally enhanced across channels.”, “Our research shows that successful digital transformation starts at the top of the company. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. LEADING DIGITAL: TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION. I invite you to read from HBR Press the Dual Transformation. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in … There are no discussion topics on this book yet. Be the first to ask a question about Leading Digital. The book could be compromised to 80-100 pages and then it would be great. These are big deals, but technology is bigger. Share. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Leading Digital (Turning Technology into Business Transformation) by George Westerman, Didier Bonnet and Andrew McAfee (Harvard Business Review Press). At its most fundamental, becoming digital is indeed firstly about having a vision of what it would look like - lots of ideas and case studies in this book to help you get started. A extremely relevant book based on a study conducted by MIT and Capgemini, this book explores what it means when one says "Going Digital" . First few chapters provide a lot of new information, insights and examples from well known companies but later I started to feel that I am reading over and over same chapters just in different words. This book is a consultant’s sales pitch. Would you recommend this product to a friend? “Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. It's a very informative book which makes you think of business ideas or what you could do better in your own business. This book was released in 2014 and it is quite ironical that I finally read it only when I quit Capgemini. Too much consultant speak, superficial analysis and not enough details. Start by marking “Leading Digital: Turning Technology into Business Transformation” as Want to Read: Error rating book. A good read for an introduction.. The content is OK but you can cut the words by two thirds and still get the same amount of detail. These firms had successful, long-term businesses that they need transition. Veers between trying to do it all and buzzword bingo (, I have been following Andrew Mcafee and so this book was a must read. The premise of the book is strong and hard to ignore: tech strategy and digital advertising helping companies grow and become more efficient and competitive. This book is an outstanding account on how businesses transform into more profitable and viable sources of value using modern technology. Add to Coursepack. Leading digital summary 1. Maybe because this book is a few years old, I found most of it to be pretty obvious and basic. George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. They illuminate the principles and practices that lead to … Welcome back. A ripping yarn summarised by Neil Rainey. See all formats and editions Hide other formats and editions. Picked up this in preparation for a Keynote and I guess my views were significantly different. Also, one that provides the aforementioned preparation for turning technology into business transformation. Free delivery on qualified orders. Having seen Asian Paints Paining estimation myself and visiting an advanced Painting store by them made sense to have them in the Digital Masters List. It’s far too high-level to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. October 14th 2014 Digital transformation is at the heart of this. My gains from this book were that i came across various such companies who were pioneer of their respective sectors and i hadn't heard of them yet. One of the best books on digitalization ever written. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. ‎ Become a Digital Master - No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. Good pragmatic book - connecting vision and execution well - not a dreamers book, A good read, interesting concepts, helpful stories - you get a real feel for what's going on in the world of Tech - note to self, read these as they come-out rather than 3-4 years later... lol. The book, written by MIT’s Sloan Research Scientist George Westerman , Capgemini Consulting’s Senior Vice-President and Global Practice Leader Didier Bonnet & MIT’s principal research scientist Andrew McAfee gives an overview of the current digital transformation landscape. My views on this book is biased. Boston, Harvard Business Review Press, 2014, ©2014; Bibliography note Includes bibliographical references and index Carrier category volume Read Leading Digital: Turning Technology into Business Transformation book reviews & author details and more at Amazon.in. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." Become a Digital Master - No Matter What Business You’re In. Or even otherwise actually. You may unsubscribe at any time. Lack of examples was another issue which makes this book hell lotta difficult to complete smoothly as whenever you read a concept it feels as if either it has been talked about before or what the hell is difference between the previous concept and present one!? you will learn much more to address the digital transformation in that excellent book. DigitalCapability Leadership Capability The DNA Of Digital Masters The What: Using digital technology to transform the customer experience, operational processes and business models The How: Successful transformations depend as much on how firms manage digital transformation than solely on implementing new technologies There are a number of examples from diverse industries globally. Despite that, it repeats its messages constantly, which makes it quite boring after a while. Publisher: Recorded Books Audio Released: Feb 17, 2017 ISBN: 9781501946080 Format: Audiobook. Share. Leading digital : turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee Instantiates. This is a good introductory book on how organizations are using Digital technologies for business transformation. Just a moment while we sign you in to your Goodreads account. I had to read Leading Digital for the assignment I got at college and in the beginning I really enjoyed the reading. It provides a vivid picture on how different types of firms face the disruptive changes across their respective industries. Making the most of the power of your core operations can set you apart. Organizations are using Digital technologies for Business transformation book reviews & author details and more at Amazon.in Review based! The approach focusing on large companies to be pretty obvious and basic: 4.5 out of 5 4.5/5... October 14th 2014 by Harvard Business Review Press it repeats its messages constantly which... 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