So a platform business is a digital business with a lot of developers and followers latching onto it, both from within and without. better at talking about all the elements involved than many anti-capitalist critiques i've read and other books by businesspersons. Explore how with our latest insights. The ideas are not revolutionary in anyway. Provides examples from past and present. Just a moment while we sign you in to your Goodreads account. See Terms of Use for more information. For example, Youtube content creators (producers) exchange content with viewers (consumers). Welcome back. Get the Bplans newsletter: Expert business tips and advice delivered weekly. O foco não recai apenas sobre GAFAM (Google, Amazon, Facebook, Apple, Microsoft), mas diversos casos das big five servem de exemplo para entendermos a diferença entre plataformas inovativas e plataformas transacionais. Summary. Por fim, os autores ainda tratam da questão do poder e da regulação: eles entendem que a autorregulação (ou regulação preemptiva), tende a se tornar cada vez mais importante; não abusar do poder econômico, promover a curadoria do fluxo de informações na plataforma, aprimorar o tratamento aos parceiros (nem todos devem ser freelancers). Platform businesses are taking over every industry and are already a part of our everyday lives whether we realise it or not, from reading on our commute to work (e.g. From the most valuable start-ups that are disrupting traditional markets, to established companies that have shifted their business model from a traditional linear to a platform based approach. There are no discussion topics on this book yet. As case in point - with the auction house example in mind - think about the e-commerce company eBay. is it really different than "platform revelation" ? If you’ve successfully read through this long post, you now should be able to confidently navigate the complex landscape of platform business models. Deloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). Insights to help you manage and mitigate the risk associated with COVID-19, Businesses need to adapt to a changing world. Excelente introducción al tema de plataformas tecnológicas y gestión de ecosistemas empresariales. © 2020. Whilst traditional linear business models create value through products or services by taking raw material components as inputs and creating products/services to push these to the market in order to sell to customers. I think if you are someone who is already deep in the tech industry there's not a lot you will learn from reading this book. LendingClub). DTTL and each of its member firms are legally separate and independent entities. Revenue models Let us know what’s wrong with this preview of, Published Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. Unlike the other platforms, though, learning platforms do not view participants as “static resources.” On the contrary, they start with the presumption that all participants have the opportunity to draw out more and more of their potential by working together in the right environment. Há diversas lições para gestores, especialmente quanto aos principais desafios (precificação, construção de confiança no ecossistema) e quando uma empresa tradicional decide entrar no mundo digital. DTTL and Deloitte NSE LLP do not provide services to clients. Uber and Airbnb have become the most commonplace examples, and in this post they served the purpose to outline the platform business model, but what interests us … Experts, are present to advise groups of collectors on relevant artists, More future focused conversations in under 100 words, Deloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). Excelente introducción al tema de plataformas tecnológicas y gestión de ecosistemas empresariales. Goodreads helps you keep track of books you want to read. I have covered this business model extensively over the last few weeks. It presents a sure path for every business intending to remain relevant in the digital era. It is the process that turns potential connections into transactions. With both the development of the Chinese national super highway project and China’s imminent membership into the World Trade Organization (WTO), Internet use and Internet investing will grow very rapidly. However, not all platforms are created equal, with some platforms having far more potential to trigger powerful forms of increasing returns that will ultimately marginalise other forms of platforms. Uma análise quantitativa (rara nos estudos de plataformas) demonstra como, dentro do universo Forbes Global 2000, as plataformas se saem melhores que a média em todos os quesitos: lucro operacional, investimento em P&D e crescimento de vendas e valor de mercado. Abstract. Auction house D.Art (“platform business”) organises its yearly modern art-painting auction in Zürich. Como ha sido ampliamente documentado, la organización de las actividades económicas está basada cada vez más en ecosistemas orquestados por plataformas tecnológicas que permiten la innovación abierta y/o conectan a oferentes y demandantes como era imposible antes del advenimiento de los mobiles y las tecnologías digitales. Why does a scrappy startup in a Harvard dorm go on to world domination while big companies like GE and Walmart spend hundreds of billions and remain largely irrelevant ? A decent introduction to platform thinking, unforunately not more than that. Strong growth, more jobs, increasing incomes, and expanding opportunity are all in short supply under President Obama and the Democrats. by Harper Business. Alteryx Analytics portfolio includes Alteryx Designer, Alteryx Server and Alteryx … AmazonKindle), to borrowing money to opening a small business (e.g. Design 12. As E-commerce continues to accelerate, so does the problem of merchants and manufacturers needing to process returns. Businesses that fail to learn the new rules will struggle, they argue. Engagement 11. A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Refresh and try again. The Business of Platforms, A Vivaldi Podcast Series, Powered By Advertising Week The world of business has forever changed. The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. I am curently listening the book. I especially liked learning about those that failed. Summary: Presidential candidate Joe Biden’s campaign has released a substantial list of policy proposals. These are all the elements of the platform business model you will learn about today. Positive externalities are what we just covered: the increase of the value of the network to other users. As part of Deloitte’s Center for the Edge EMEA team... More, Preparing your organization for the new worker ecosystem. Summary. Focus regulation on the business or technology of a company The notion of a platform company will not bear the weight of a criterion for a new regulatory authority. The authors have done a thorough analysis of the major tech platforms of the day and have come up with an original framework for understanding why some some succeed and others don’t. A Primer for those interested in Digital Platforms: This book summarized what is required to build a platform business, and distinguishes between two types of platforms (one that facilitates transactions between two or more groups and one that creates new ways of doing things). O foco não recai apenas sobre GAFAM (Google, Amazon, Facebook, Apple, Microsoft), mas diversos casos das big five servem de exemplo para entendermos a diferença entre plataformas inovativas e plataformas transacionais. This books explains platform concept in a simple yet good way. Need to find something more substantial next... a decent "insider look" at commerce, business, branding, etc on platforms. If history is anything to go by, we’re all just waiting for the next Google of quantum computing ( which may well be Google) or the Amazon of voice recognition ( which may well be Amazon). The platform is solely focused on building and facilitating a network. We’d love your help. Muy útil para cualquier empresario o emprendedor que quiera innovar su modelo de negocio y estar atento a las tendencias más actuales. The types of businesses have mostly used brick-and-mortar approach to enable interactions and to facilitate value exchanges. The platform world goes beyond transactional business models by valuing transparency, collaboration, and shared value creation with the consumer at the center of it all. The role of the platform business is to provide a governance structure and a set of standards and protocols that facilitate interactions at scale so that network effects can be unleashed. We hope that this blog gives you some insights in the world of platform businesses. As D.Art does not own the paintings, it simply lays out the rules of interactions (“eliminate friction”) to enable the information exchanges (“value creation”) between the artists and collectors followed by compensation through money, goods and/or services, and fees for D.Art (“monetising strategy”). The Business of Platforms was my first book on platform business models. The background stories of companies such as Uber, was interesting and more than I was expecting. Value creation & value capture 4. An outstanding book, giving a wonderful insight into the current market economy. There most useful chapter for me was on common mistakes platform businesses might make. 8+ Executive Summary Marketing Plan Examples – PDF; How to Write an Executive Summary for a Business Plan (PDF) Just like in any reading material, especially lengthy, consolidated ones, it is important to include a summary that will give a background as to what the document is all about. John Hagel – our co-chairman, Deloitte LLP’s Center for the Edge - has identified three other platform business types – social platforms, mobilisation platforms and learning platforms (will be explained later). An authoritative, research-based update on the performance and future of platforms. Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation, is an avid reader who people follow... A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. In summary. As we’ve defined before, a platform is a business model that facilitates the exchange of value between two or more user groups, typically a consumer and a producer. The good news is that any of the three forms of platforms—aggregation, social, and mobilisation—have the potential to evolve into learning platforms. I enjoyed the book tremendously, gives insight into the word and understanding of "platform". The authors, three platform strategists, walk executives through the choices they must make when building platforms, outlining the different metrics needed to manage them. organises its yearly modern art-painting auction in Zürich. It is like advising two competing teams at the same time, and makes for a schizophrenic read. Think about the old ancient marketplaces or the massive American shopping malls or even exhibition centres. The next step is to offer … Start by marking “The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power” as Want to Read: Error rating book. That alone, made this worth the read. Multi- and onesided platforms, innovation and transaction platforms, the need to overcome Catch22 situations by subsidizing a chosen side of the platform. Automation is here to stay…but what about your workforce. Experts (“agents”) are present to advise groups of collectors on relevant artists (“trust”). Your business plan can look as polished and professional as this sample plan. To … The platforms’ intelligent graphic interface will be fully configurable, thereby allowing users to optimize the interface to meet their level of experience and investing profile. Whilst traditional linear business models create value through products or services by taking raw material components as inputs and creating products/services to push these to the market in order to sell to customers. Como ha sido ampliamente documentado, la organización de las actividades económicas está basada cada vez más en ecosistemas orquestados por plataformas tecnológicas que permiten la innovación abierta y/o conectan a oferentes y demandantes como era imposible antes del advenimiento de los mobiles y las tecnologías digitales. ... Business closures have exceeded business startups throughout the Obama Presidency. An analysis of Joe Biden’s policy platform finds that his proposals would increase spending by $5.37 trillion, but would reduce the federal debt long term. Please see, Financial Reporting and Accounting Insights, Mergers, Acquisitions & Restructuring Services, Telecommunications, Media & Entertainment. Network effects 6. The role of the platform business is to provide a governance structure and a set of standards and protocols that facilitate interactions at scale so that network effects can be unleashed. Has this definition helped you understand Platform Business Models? 1. A platform ultimately enables this value creation by facilitating transactions. Worth a read. Relevant to every business person who wants that competitive edge. The external app: build success with initial apps for external customers. Platform businesses are becoming increasingly integral to business value creation. Too often we only hear about the successes. Classifies platforms, explains differences, good and bad of network effects. As with social and mobilisation platforms, learning platforms critically depend on the ability to build long-term relationships rather than simply focusing on short-term transactions or tasks. Executive Summary Opportunity Problem. This Magic Quadrant will help data and analytics leaders evolve their analytics and BI technology portfolios in light of these changes. Offers interesting case-studies (Microsoft, Android, Facebook, Alibaba, WeChat), but gets repetitive. Very good summary of platform business model. and 20,000 other business, leadership and nonfiction books on getAbstract. The business analyses involved are not fundamentally different for a publisher or the operator of a digital platform like Uber that must attract the right mix of drivers and riders. The authors introduces two types of platform: innovation and transaction. 1. A good starting point for gaining understanding on platform models. Still I find this book too short and shallow for the such important and huge topic. Search costs 8. Now, you are getting a comprehensive summary. Delivered weekly model to grow exponentially and grab significant market share from established firms Geoffrey G. et. 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