Five digital marketing trends that are expected to rule in the year 2021 are discussed below. Omnichannel marketing is not just a B2B marketing trend but facilitates brand-customer interactions across several devices. Purchase mechanisms are becoming more technologically advanced and much more complex – point solutions are a thing of the past. Check out the 7th annual edition of Coastal Creative's Digital & Graphic Design Trends of 2021. That’s what makes it so challenging, and so interesting. Local search optimization employs Google Maps and organic factors to impact Google SERPs for a localized audience. But with change comes opportunity—and new ways to work, engage with customers, and drive results. And let’s be realistic, acquiring a new customer is always 5-25 times more expensive than retaining an existing one. And, how should your business nullify the sweeping facets of the pandemic? So, how can you retain an existing customer base? Gone are the days when major marketing functions like finding the best distribution channels, promoting products, and closing the deal were separate concerns. So, all you have to do is re-optimize existing pages, blogs, and content. In this article, we will discuss the current B2B trends that can affect your company in the coming years. In this day and age, consumers no longer browse through a single channel for brands. And, the most valuable amongst them is the venerable case study. The word; omnichannel, has been buzzing the marketing world for several years and has definitely made a prominent notion in the B2B marketing arenas. It keeps its emails personalized with more graphics, less content, and 100% engagement. Amazon made the same-day delivery mandate turn to reality. TheeDigital > Blog > Top Digital Marketing Trends for 2021 Top Digital Marketing Trends for 2021 As we enter a new decade and tech continues to change at a rapid pace, here are the latest digital marketing trends and predictions we're excited to see in the upcoming year. All these top companies satisfied their customers and expanded its network. * Your email address will not be published. In light of all the craziness, we thought we’d put The good news is marketing budgets for 2021 are increasing. Plan the way you would a face-to-face event when coming up with a topic, theme, program, and giveaway. Now, don’t confuse omnichannel marketing with multi-channel marketing since the former connects customers across all channels, whereas the latter makes all channels available to a consumer but not necessarily in an integrated manner. It requires SEO marketers to practice both content strategy and on-page and off-page SEO strategies. While some of digital’s growing importance came about as a result of Covid 19 quarantining, much can also be attributed to the organic growth of mobile device usage. All digital marketing trends are incomplete without video and augmented reality mentions. Updating already published content is easy for marketers to practice and still revamp the reputation and rank of your blog posts and websites. From digital adoption to the shift of customer expectations, we will be tackling everything you'll need to know to set yourself apart from competitors. Moreover, as per research, search ads receive twice as many clicks as organic listings. Such numbers reflect its opportunistic nature and why this novel trend must be a part of B2B marketing strategies. Deloitte Digital’s Global Marketing Trends for 2021 focus on the key ways brands will effectively connect with consumers in the year ahead, underlining that COVID-19 has intensified demand for authentic, human brand Consider all these trends as tools that together help prepare your marketing bomb. Although organic search defines reputation, trust, and commitment customers have for your brand, paid search ads are a quick and measurable tool to leap miles better than organic listings in Google SERPs and outpace competitors. Your comment may not appear immediately. Having a more streamlined automation marketing process eliminates the headache of manual processes. Well, that will be dangerous for your business. So brands are now getting creative: using AR and VR to give customer experiences that mimic in-store experiences from home, creating engaging games that delight customers, and more.”. Video marketing brings in a visual aspect into B2B marketing realms, reeling in a buyer’s journey. They’re just publishing content when they feel like it. And, when you know 70% of the B2B buyers watch product videos as a part of the research, you cannot lose a lead just because you couldn’t conceptualize it for a mobile-based video-loving audience. B2B Marketing Trends 2021 According to the CMO survey, B2B is more optimistic about the economy in the wake of Covid-19 than B2C. An average consumer takes less than 15 seconds to browse through your platform and decide if your brand is worth engaging in or not. Putting 2021 B2B Influencer Marketing Trends to the Test 2021 will see B2B marketers taking influencer marketing into not only a new year but a new more mainstream era of wider adoption among major brands, and the insightful predictions we’ve examined here are sure to play out in altogether new and sometimes unpredictable ways. Only this time, deciding on the right virtual event platform instead of location is key. In 2021, B2B businesses will collaborate with notable influencers in the industry, create content that caters to micro-segments and personalize purchasing experiences by giving customers what they want. Well, all of this is true! This is why you need to weaponize its presence, research related voice search tools needed to successfully compete with other businesses, and employ them in your marketing tactics. Partnerships with influencers is a powerful strategy to leverage on. 1. Moreover, this number is only expected to reach 5 billion by the year 2021 and 6.4 billion in the year 2022. B2B 2021: Digital Marketing Strategies to Drive Results Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. A quarter of marketers are working with 15% or high increase next year. Forecasts can help you to thrive — be it in life or business. Often, the experience of speed and lack of information they are looking for can be the reason why people aren’t engaging. Well, we all love conversing with voice-bots. That said, artificial intelligence has cut a few inroads into the B2B marketing alley, automating strategies with engaging tools like chatbots. All fields are required. Because selling a product to an existing customer is always simple, easy, and less tiring than pitching it to a new person. AI helps organizations unlock their data potential, scale-up content for a versatile outreach strategy, and present a better perspective about customers and how to service them. Termed to be the 4th generation of the industrial revolution, AI empowers data-driven analysis, processes, and operations. Videos do make content more eye-catching, engaging, and accessible for several audience groups. It’s just a matter of uploading your current videos to a native advertising platform like Outbrain, and focusing your targeting on the most relevant audiences for the video message. Also, nowadays, many B2B Buying Trends for 2021: Latest Research October 13, 2020 by Tom Pick 2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. For example, e-commerce brands that fuse together all digital touchpoints customers engage in like social media, mobile apps, and websites into shoppable touchpoints can return amazing financial results. The bottom line is, augmented reality does add the missing stars to your video creation, and you should completely dig it. Although voice search started as a grocery store list aggregator and note-takers, now consumers are using it to play their favorite songs, ask questions, and get directions. Digital Marketing Trends in 2021 In this article, we present the most significant digital marketing trends that will continue to intensify in 2021, substantiate them with statistics and advise you on which trends are highly relevant to which industries. After all, having something is better than having nothing, right! Marketing is constantly evolving, and you need to keep up with the trends to maintain your momentum. Businesses who employ omnichannel marketing retain their customers up to 89% compared to their peers. De inzichten in dit trend-artikel zijn de vrucht van 10 interviews met mensen in het marketing- en communicatievak uit Nederland, België en … In conclusion, a steady and loyal customer base is a valuable asset for any business. That’s the exact concept of retention marketing. As of this year, 49% of B2B marketers have been hosting virtual events, which will only continue to rise in 2021. No better channel can get your business the expected and unexpected B2B traffic other than LinkedIn. Moreover, businesses that take up omnichannel strategies achieve 91% greater customer retention rates than those who don’t. And both bring in several benefits to your marketing shenanigans. Modern technologies like statistical modeling and machine learning allow marketers to gain deeper insights into their previous campaigns, forecast consumer trends, study behavioral aspects, and tweak future marketing strategies based on derived inferences. Below, we explore what experts say will be the biggest B2B commerce trends in 2021. For brick-and-mortar stores, utilizing a consistent offline and online shopping experience with in-store pickup or delivery contributes to a stronger brand image. The more clients you have on-board, the better is your ROI, and the earlier you can outpace the competition. For those who are still unaware of predictive analysis, it involves predicting future outcomes by considering historical data and analysis techniques. The idea is to combine paid and organic strategies and elevate brand awareness levels, improve SERP visibility, and garner high traffic. Such timeless B2B marketing trends require a set of activities that maintains and facilitates customer relationships, thus ensuring continued sales, lower cost per sale, and keeping a steady ROI funnel. Search engine optimization (SEO) and email are “legacy” marketing tactics – but in 2021, they’re more important than ever for B2B tech marketing. Get ready for 2021 with these B2B content marketing trends One of the most startling statistics as we head into 2021 is that 21 percent of B2B teams still don’t have a cohesive B2B content marketing strategy. What’s more, existing marketing videos can be promoted natively very easily. Stay ahead of your game with the latest digital marketing trends, tips, hacks and more! One golden rule of B2B marketing is; listen to your new customers but worship your loyal consumers. It is only predicted to get higher this coming year. Technology leaps forward every year. Now, have you ever wondered how once you mingle with a rom-com movie or series and then your entire feed is decorated with similar themes! With this in mind, businesses are on a rave hunt for the best B2B marketing trends to leverage their strategies, sell and earn better than the previous year. Kevin is a content marketing consultant who helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads. With chatbots becoming a quintessential part of websites, apps, and all other such business structures, more clients will receive quicker replies, better services, and a 24/7 agent to attend to their needs. Its capacity to analyze user data, a consumer’s location, search intent, and search context is unparalleled. 7 marketing trends for 2021 … And remember, a trend that does not kill your B2B marketing strategy only makes it stronger! Embracing digital transformation in 2021 will transform the business landscape in the post-pandemic era helping B2B marketers. Zomato is known for its amusing and jocosity tweets and social media posts. That said, voice search is quite in demand by the modern audience, and as per research, over one billion searches globally are made by voice. Through showcasing the use of a product, providing opportunities for B2B or B2C to experience your products is one step above regular promotion tactics. Long story short, focus on promoting genuine content, and you will enjoy sky-rocketing ROIs. And, let’s keep one thing in mind, 54% of companies are leveraging paid ads along with content marketing to ace up their B2B skills. Augmented reality (AR) and virtual reality (VR) are making a mark with digital advertising and marketing at a rapid pace. Consumers trust an individual’s opinions who have already worked to build their brand. And, you know what makes the video format so interesting? While some businesses focus on global SEO, its local component is often overlooked. Predictive analysis helps businesses attract, retain, and nurture new and existing customers. Discover five marketing trends you can't miss for 2021 here on Randall-Reilly. The challenge of keeping your audience engaged during the event needs to be addressed. Email personalization increases your email margins. Leveraging on this marketing trend are ideal for making an impression across your target audience. In 2020, 93% of digital marketers practice influencer marketing and for the upcoming year, influencer marketing is only here to stay. Navigating through a fog of uncertainty can be difficult but with the right marketing trends, your business can sail smoothly. And, they achieved all this stardom at a meager $300-$3000 amount of their marketing budget. So, try to manage your local reputation, and it will be easier for customers to find you. When readers glance at an email that includes their name, talks about their hobbies or likes, there are 26% chances of it being opened. Not only will it help you prepare budget allocations more effectively; it will also point you in the right direction to create a more engaging customer experience and convert more leads. Picking one channel is always a baffling question for marketers. And that makes it an effective goldmine for your business. So, businesses need to upgrade to such digital-first environments and offer modern and exemplary customer experiences. B2B marketing automation is booming. So, what are the top B2B marketing trends you need to know? So, without further ado, let’s have a look at the best marketing trends for 2021. Without a second doubt, Google’s search algorithms are only going to get smarter in the future updates. By giving customers a consistent and unified experience—whether it’s through brand personality,  customer service, or providing information—potential leads are more likely to convert to sales. All in all, it means that although short keywords are still necessary, long-tail keywords and infographics content is more rewarding for your SEO strategies. Quite truly, the results obtained through such B2B marketing strategies aren’t novel or indifferent to the ones received from outbound marketing; however, they are the need of the market. And many organizations are cautiously optimistic about the future. And, it certainly will not land your content on the first page. Although Google Maps marketing is slower and a little daunting than global SEO, the results will make you walk over the moon. Optimizing search results conducted by voice is as necessary as with text. Glassdoor, Indeed, etc., and populate them with their Google My Business listings. Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers. Video marketing is important, as important as your first cup of coffee in the morning, especially for B2B marketing gigs. Since fresh content demands research, writing, editing, proofreading, and then the tedious wait for Google to index your article and rank your page, it’ll be long gone before you bear fruits for what you’ve planted. Here are seven B2B focused marketing trends to generate more leads for your business and boost your revenue potential in 2021. Or, will automation and artificial intelligence comprise the vital elements? In Part One of 5 B2B Customer Trends to Plan for In 2021, we covered the rising demand for a better customer experience (CX) across all digital channels. The unchanging interaction through the brand’s website, social media platforms, or email amplifies B2B and B2C experience. He specializes in SEO, Link Building, Social Media Optimization, and helps brands and businesses out there with his top-notch content strategies. Our comments are moderated. Social media marketing is also experiencing explosive growth, while content marketing, SEO, in particular, and viral marketing are key trends that will become more prominent in 2021. Native video advertising harnesses the inherent popularity of video in native ad placements on high-quality publisher sites, where they are much more likely to engage and delight the audience. And when we look back to the B2B marketing automation trends we outlined last year, it’s impressive how far we’ve come in just one year. 5 billion by the year 2021 and 6.4 billion in the year 2022, 70% of the B2B buyers watch product videos, How to Leverage Marketing Automation to Generate More Leads, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: How User-Centered Design Will Shape Businesses in 2021, They published content based on keyword research, Mixed long-format and short-format content pieces, Sold that content to customers, executives, and partners, Build subscribers and followers for their business, Adopted paid promotion strategies to place their content at the top. But does that mean you need to focus on paid marketing and ignore organic searches altogether? Now, you might say that there is so much clutter out there, and in such situations, you cannot make some noise for your business, that isn’t the case. Well, for organizations, 2021 has a lot of unknown variables in its B2B marketing trend equation. We’ve all heard how customer experience molds your brand’s reputation, but what are your thoughts about buyer experience? 7. As per reports, over 80% of B2B leads are generated from LinkedIn, which is almost seven times higher than any other platform. But, what is also true is the importance of influencer marketing for the B2B audience. Organic search and paid ads are two sides of the same coin. Here are 7 B2B content marketing trends to look out for in 2021: Trend #1: Video Content A whopping 70% of researchers watch some sort of video through their buying journey – and video content marketing is here to stay in 2021. Moreover, over 91% of marketers choose LinkedIn to advertise professional content. Gone are those days when emails were considered to be lengthy and boring pieces of content that straightaway went to your mailbox trash. Forecasts can help you to thrive — be it in life or business. The better your customer retention marketing strategies, the worthier and expansive are your clientele. B2B Digital Marketing Trend 2019: Becoming More B2C Sure, there are differences when it comes to B2C and B2B digital marketing trends 2019. That's great news considering the wealth of free and paid digital media options available for B2B marketing. Moreover, marketers can use predictive analysis to optimize their marketing campaigns, generate more leads, drive more conversions, and present cross-selling opportunities. To address this issue, using tools like DevOps integration makes marketing automation more efficient. Moreover, since voice search, search intent, and semantic search is also gaining momentum speedily, marketers need to keep the long-tail keywords in check as well. For some, it’s a game changer. Well, that is the power of predictive analysis. Emails today are an engaging, consistent, and trustworthy distribution channel for B2B marketers. Even 60% of B2B marketers vouch for its power, considering it to be a profitable generating revenue-generating outlet. And as marketers, you know that content is the king, and if you don’t address it respectfully, there is no way you will make it big in the market. The access to advanced technology means there’s no reason promotional launches of new products, celebrating partnerships, or brand exhibits have to be canceled altogether. Moreover, if the Knowledge Panel on the right sidebar of Google SERPs displays non-authentic information, or it shows a different location than the actual address; you will lose valuable leads since customers would feel that your business is not equipped to help them in their journey. Check out these 5 B2B marketing trends you must know for 2021. Stick to the basics of indicating promotional plans, inviting relevant speakers and the like. And, if you desperately want to defeat your opponents, embracing change defines its start. For marketers who are new to B2B marketing and don’t know how to employ LinkedIn for better profits and groundbreaking success, opting for paid LinkedIn marketing strategies seems like an ideal thing to do. And, keeping them satisfied should always be the first thing on your mind. All buyers, even B2B ones, demand speed, convenience, proper positioning of the product, its efficiency, and employing up-to-date technology. The communication channel, the thoughts put into marketing a product, a buyer’s persona about a service, its impact on the end-users, and how well it is projected in the market to all changed, allowing businesses to take control of the front-gear. Do you like instructing Siri to set your alarm, or ask Alexa to play some song, or tell Cortana to open a specific document? And before you say that not all brands get that lucky, some brands did make it big during the Covid-19 phase. In terms of the B2B influencer campaigns, consumers base their buying decisions on the level of connection and impact the influencers have on their lives. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. Google has simplified information availability for readers, even allowing users to ask questions using their voice. A brief understanding of the top B2B tactics helps identify trends, find loopholes, rework marketing strategies, and outpace the competition. Technology does make the world feel like a global village. These are like our personal assistants, doing everything we want them to do and acting in the way we desire them to. Even Harvard Business Review entails, a 5% increase in customer retention translates to a 25% to 95% increase in profits. Such notions call for long-term strategic content marketing tactics. Unlike 2020, which offered global consortiums ideal conditions for physical and face-to-face networking, live sales pitches, and handshakes that sealed the deal; the infectious rife demanded a quantum leap to digital content marketing strategies, search engine optimization, and technology-driven strategies. As conventional outbound business marketing takes a backseat, rewarding B2B digital marketing trends have become a necessity more than a need. Buyer experience has undergone a remarkable transformation in the past few years. And, Netflix made streaming all-night with likable content an amazing pass-time for people. And, quite responsibly, it carries this wisecrack and comical sense to its emails as well. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. Moreover, taking its tricky codes and updates into notice is one way your business won’t be appalled with your search rankings and website’s performance. Essentially, omnichannel marketing is being able to reach customers from different platforms, all while maintaining an integrated experience. Deze vier trends kun je verwachten in 2021. With no clear timeline as to when social interaction and hosting face-to-face events will be back to “normal”, hosting virtual events is the new marketing solution. As an industry, it is fast-moving towards a worth of more than $400 billion, which just goes to show the kind of confidence and investment brands and businesses have put into it. That said, 2021 ordains digitally-powered trends that possess the nerve as their previous B2B selling tactics like telling an engaging story, positioning the product correctly to the audience, differentiating it from competitors, focussing on customer retention strategies, and maintaining sync with social media marketing. Estimates for the next twelve months suggest that B2B product and B2B service companies expect marketing spend to increase. It works on a simple notion: what’s there needs to be preserved and cherished. 2021 Digital Marketing Trends: Analysis and Predictions The good news is that it’s not all doom and gloom. Such practices will help you target the core business audience: other B2B buyers, business influencers, clients, and researchers. B2B marketers have to be constantly learning – learning new technologies, learning Get our blog newsletter with all the recent updates! Now most users would debate that Zomato is a B2C brand and quite well known for its delivery service! Many stimuli and distractions are found at home, so you should plan and brainstorm compelling ways to keep the event engaging no matter where users are tuning in from. Moreover, repurposing marketing content from existing material can even be an added benefit for starting a podcast. As a result, your brand’s software capabilities are delivered at better speeds—thereby giving a better user experience for your customers overall. So, keep those videos coming! It pervades every major area of B2B marketing and shows no signs of slowing down. Digital marketing trends in 2021 It is impossible to predict how the current pandemic will affect the future. And, this is one tool that B2B marketers should not miss. As customers engage with influencers who have similar niches and interests as them, building on the right partnerships can bring the right amount of exposure, leads, and revenue to your brand. You can connect with him on LinkedIn and Twitter.… View full profile ›. Outbrain is a trademark of Outbrain Inc. provides end-users with faster software applications, high ROI of $6.50 returns per dollar spent. Voice searches tend to be sentence-based, which is why you need to make long-tail keywords a part of your search engine optimization strategy. Evolve your B2B marketing strategy to keep your business growing steadily. Following such methodologies makes sure that you are attending to business leads across all channels, including digital, social, and other internet-based platforms. There are several podcast marketing strategies to utilize in order to get your campaign recognized. In a B2C environment, influencer marketing yields a high ROI of $6.50 returns per dollar spent. Here’s how we predict that extra budget will be allocated: Whether it’s through embedding your brand’s content through casual mention, having guest collaboration, or distributing episodes through multiple platforms, listeners effortlessly learn more about your products and services. © Business 2 Community. And that is an absolute tool for B2B companies who want to show off their products in a visually impressive manner. Now that you’re aware of the B2B digital marketing trends to watch in 2021, go put your knowledge into action. Zomato is one of the few brands known for its spoofy and light emails, which aren’t just funny and relatable, but engages the audience into thoughtfulness. B2B Global Digital Marketing in 2021 and Beyond B2B marketing is constantly evolving. It’s the addition of augmented reality that takes videos to another level. The tool integrates operation efficiency and provides end-users with faster software applications. 5 B2B Content Marketing Trends to Take in 2021 By Anu Ramani, August 12, 2020 It’s fair to say that content marketing isn’t going anywhere soon. Also, you need to be aware of the latest updates to keep your content framework in check. At least one in every five organizations uses AI-powered marketing to derive better insights, faster analysis, and streamlining routine tasks. To better prepare for marketing budget allocations as well as team efforts for the upcoming year, anticipating B2B trends is key. Maximize content used in your podcast episode into infographics, blog posts, or a Youtube video. Let’s make one thing clear; LinkedIn is the best platform for B2B social media marketing marketing and its associated aspects. Importance of influencer marketing and for the upcoming year, influencer marketing and for the upcoming year 49. These AI-bots have hit the reset button for customer service and online experiences who are unaware! Professionals should not miss strategy only makes it an effective goldmine for business... 15 % or high increase next year the economy in the year 2021 are increasing from existing material can be. With varying features based on your priority business listings 4 belangrijke trends in 2021 tweets... An engaging, consistent, and nurture new and existing customers visual aspect into B2B marketing gigs to higher! Read seven B2B focused marketing trends that are expected to reach 5 billion by year. 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