Innovation Actions – Media and Content Convergence: opportunities for new personal and immersive experiences. The convergence of paid, owned and earned media is a natural evolution. Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. The convergence of media and content enable new roles for the users as procumers (i.e. Content must be well branded to get people engaged. Das Studium fokussiert sich dabei auf die Bereiche der technischen, medialen, inhaltlichen und branchenübergreifenden Konvergenz. Content convergence means portability. Media convergence is the joining, or ''converging,'' of distinct technologies into one. The report is … Content can be mixed-and-matched to fit new contexts. 3.4 Convergence has been defined as: The interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. Content in media convergence ensures that people are reached with the right message, individual, and time. They should be exploited in order to develop immersive environments able to enhance users' experience in content consumption. Paul Keller – nigerian VCDs at kwakoe – CC BY 2.0. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). They should be exploited in order to develop immersive environments able to enhance users' experience in content consumption. 5. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. In addition, media convergence is an inevitable result of the development of media. Shrewd companies tap … Convergence marketing strategy revolves around the customer who is at the center, surrounded by various means of communication, content, and technology. Content convergence is a move away from content silos. Henry Jenkins describes convergence as ‘a situation where multiple media systems coexist and where media content flows fluidly across them’ (2006: 282). New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. Convergence among different communication and delivery platforms offers unprecedented opportunities. The Story Exchange exhibition offers visitors an insight into creating content convergence as part of the Taiwan Creative Content Fest. producers/consumers) that actively communicate with and within the media. This has led to an increase in the competition for consumer’s time and attention that the content creators face. The convergence and digitalisation of media content made keeping to the copyright framework difficult as copying, gathering and circulating content was much easier and finding a equilibrium of public and private in the production of intellectual and creative content was challenging (Simons, 2011). Media convergence and the transformed media environment. Such enablers permit the collection of users’ behaviour through several feedback channels facilitating hyper-personalised services, novel forms of participatory content for e.g. Many see this as simply the tip of the … Im Mittelpunkt der technischen oder medialen Konvergenz … In the modern media age, the once rigid boundaries between traditional media channels are gradually being broken down against the onslaught of media convergence. It takes completely separate ideas and smashes them together, so that we're left with one big idea. The convergence of media © Heinold, Spiller & Partner Unternehmensberatung GmbH BDU March 7th, 2005 Page 2 In even former times everything was a lot better Paired with content integration, which is combining content from multiple sources. … The first type, technical convergence, is the conversion of media content into digital formats that can then become integrated, allowing media content to be disseminated through multiple platforms. 3. Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: where old and new media collide. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted.. The expression ‘new media’ has been in use since the 1960s and has had to encompass an … Media convergence has also thrown up new challenges for policy. A digital photograph, for example, can be shot and circulated globally within seconds via the Initially, most newspapers and other print products had little to no internet presence. Over time, news outlets recognized the value of integrating new media to deliver real-time content and boost the reach of advertisers. Das Studienprogramm Master Media and Convergence Management vermittelt zentrale Kompetenzen in den Bereichen Medien und Kommunikation, Management und Marketing und in der Technik. Media content From the perspective of a producer (a professional) convergence is top-down and corporate driven process. the list goes on and on. Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past. Content convergence Content convergence is understood as a series of processes of convergence, integration and intersecting of the media in the range of its content during the whole process of its creation, starting with planning, through creating and supplying, to using. Media Convergence has brought about a shift in the control that the content creator had over it’s property. A seamless interconnection of different media and their smooth interplay is part of the dominant social imaginary of media convergence, since convergence is expected “to allow user experiences to move fluidly through multiple content and devices” (Tavares & Schofield, 2016, p. 246). Media and communication industry regulations and ethics were also contemplated … The convergence of paid owned and earned media – Altimeter Group Converged media: paid, owned and earned media with a twist. Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. 6. First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice messages. • Media convergence brings together the “three Cs” computing, communications, and contents. The second is social convergence, the process through which consumers become accustomed to multitasking, allowing them to move freely between platforms while searching and utilizing information. Nigeria’s Nollywood produces more films annually than any other country besides India. Aside from telecommunications and media, technological convergence is starting to pervade other old-line industries. . -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. An important part of the information transferred across platforms are the techniques utilised in creation. 4. Technological convergence simplifies the production of media content. We are not the center of the universe and our content, media and channels are merely servants of business goals, the customer journey and relevance as a way to revenue. Since its introduction to the world of ICT in the 1970s, the term "convergence" has come to mean something different to just about everybody you ask: "fixed and mobile," "voice and data," "access devices," "media and entertainment," "unified communications" . Innovation Actions – Media and Content Convergence: opportunities for new personal and immersive experiences. A convergence marketing strategy has the customer in the center, where he or she is targeted through all the communication means he uses with the aid of technology. For most of the 20th century, media content was delivered through particular platforms, such as books, newspapers, magazines, radio, television, cinema, and video games. Convergence culture is a theory which recognizes changing relationships and experiences with new media. It also expands, accelerates and facilitates its distribution, often with associated cost savings. Convergence can now be seen with the terms used such as “voice and data,” “fixed and mobile,” “media and entertainment,” “access devices,” “unified communications,” the list goes on and on. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. ICT-19-2017: Media and content convergence Deadline: November 08, 2016 The scope of the proposal is demonstration and validation of new technologies, services and solutions through large scale demonstrations, pilots or close-to-market prototypes exploiting the convergence, interoperability and integration between broadcasting, broadband Internet-based services, audiovisual and social media. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). Films, literature, radio and television broadcasts are no longer consumed in their traditional original media, but rather as … By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. • So the process of convergence that application is built around the coming together of three things that were previously separated • Content-music, images, films, TV, radio, magazines, newspapers, books and games • Computer- hardware and software • Communication specifically … From an end user perspective—those consuming and contributing—media convergence involves digital technologies that encode and decode multiple streams of (in this case) science content. Convergence among different communication and delivery platforms offers unprecedented opportunities. 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