.heartsSheetImageContainer{overflow:auto;height:90px;white-space:nowrap}.lolVerticalScroll{overflow:auto;width:100%}.lolVerticalScrollHeight{height:280px}.lolVerticalScrollHeightSmall{height:120px}.heartsItemImageContainers{display:inline-block}.heartsListInfoBox{display:inline-block;margin-right:5px;vertical-align:top}.heartsUnderlineLink{border-bottom:#7ed8e4 2px solid;max-width:80%}.heartsDefaultListName{max-width:100%;text-overflow:ellipsis;display:inline-block;overflow:hidden}.heartsListNameEllipsis{overflow:hidden!important;text-overflow:ellipsis;display:block;white-space:nowrap;max-width:150px}.heartsNoMarginTextSeparator{margin:0}.heartsTextItemRow{padding-top:18px;text-align:center;overflow:hidden;text-overflow:ellipsis}.heartsTextItemContainer{vertical-align:bottom;width:75px;height:80px}.heartsSeeMoreItemsLink{width:120px!important} AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/017ShY1bOEL.js?AUIClients/GiftingDetailPageBuzzAssets'); It provides valuable perspective for anyone working for a platform business or thinking about building one. PLATFORM THINKING Design Principles for Platform Business Models http://platformed.info Sangeet Paul Choudary Download the book The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power in PDF and EPUB format. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/914MtH7KMXL.js?AUIClients/GestaltDetailPageMobileWebMetaAsset'); He lives in Newton, Massachusetts. I think it would be great for investors, entrepreneurs, businessmen, and people curious about the concept of a platform. As a reader with a general interest in platform businesses but not an owner in one myself, this one may have been the best I have read. Reviewed in the United States on July 21, 2019, Consider it required reading if you're building a platform. .p13n-sc-grid-four-pack{content:"";display:table;clear:both;width:100%;border-top:solid #fff 1px}.p13n-sc-grid-four-pack-no-border{border-top:none}.p13n-sc-grid-four-pack-header{padding-left:15px}div.p13n-sc-grid-four-pack-faceout-container{width:50%;height:190px;float:left;box-sizing:border-box;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;position:relative;margin-bottom:0;overflow:hidden}div.p13n-sc-grid-four-pack-faceout-container-left{border-right:solid #fff 1px;border-bottom:solid #fff 1px}div.p13n-sc-grid-four-pack-faceout-container-right{border-bottom:solid #fff 1px}.p13n-sc-grid-four-pack-faceout{background-image:url(http://g-ec2.images-amazon.com/images/G/01/p13n-sc/loader._V327848335_.gif);background-repeat:no-repeat;background-position:center;height:100%;position:relative}.p13n-sc-grid-four-pack-faceout-link{display:block;width:100%;height:100%;opacity:0}.p13n-sc-grid-four-pack-faceout-image{position:absolute;width:100%;height:100%;max-width:none}.p13n-sc-grid-four-pack-faceout-title-container{display:table;z-index:5;position:absolute;bottom:0;width:100%;height:58px;background-color:rgba(0,0,0,.8)}.p13n-sc-grid-four-pack-faceout-title{display:table-cell;font-size:13px;text-align:center;vertical-align:middle;padding:12px 10px;color:#fff}.gwPromo{border-color:#FFF}.gwPromo .p13n-sc-grid-four-pack-faceout{height:190px} Further, the platform strategy is a growing area that has provided the business firms with multiple opportunities for generating value. Incumbent companies, including Daimler, Nike, and Unilever, have launched their own platforms as their business models mature, although we found they are only about half as likely as digital natives to go this route (Exhibit 1).44. {"deviceType":"mobile"} Platforms are taking the world by storm. Managers and entrepreneurs in the digital era must learn to live in two worldsâthe conventional economy and the platform economy. Reviewed in the United States on June 30, 2019. When a platform enters the market of a pure pipeline business, the platform virtually always wins. He lives in Groton and Cambridge, Massachusetts. Overview. Platforms1 are often associated with soft-ware, as in the case of the iOS2 and Android app platforms, but product platforms … âShould every business jump on, surrender to, or be a platform? âWhether you are a customer wanting to understand the economic logic behind .a-button.a-button-primary.primary-fresh-btn-flat,.a-button.primary-fresh-btn-flat{background:#b5d25e}.a-button.a-button-primary.primary-fresh-btn-flat.a-button-focus,.a-button.a-button-primary.primary-fresh-btn-flat:focus,.a-button.primary-fresh-btn-flat.a-button-focus,.a-button.primary-fresh-btn-flat:focus{box-shadow:0 0 3px 2px rgba(111,160,13,.5)}.a-button.a-button-primary.primary-fresh-btn-flat.a-button-focus:after,.a-button.a-button-primary.primary-fresh-btn-flat.a-button-primary:after,.a-button.a-button-primary.primary-fresh-btn-flat.a-button-primary:focus,.a-button.a-button-primary.primary-fresh-btn-flat:after,.a-button.primary-fresh-btn-flat.a-button-focus:after,.a-button.primary-fresh-btn-flat.a-button-primary:after,.a-button.primary-fresh-btn-flat.a-button-primary:focus,.a-button.primary-fresh-btn-flat:after{border-color:#6fa00d}.a-button.a-button-primary.primary-fresh-btn-flat .a-button-inner,.a-button.primary-fresh-btn-flat .a-button-inner{background:#b5d25e}.a-button.a-button-primary.primary-fresh-btn-flat.a-button-disabled .a-button-inner,.a-button.primary-fresh-btn-flat.a-button-disabled .a-button-inner{background:#ebf5d6!important}.a-button.a-button-primary.primary-fresh-btn-flat.a-button-primary.a-button-disabled:after,.a-button.primary-fresh-btn-flat.a-button-primary.a-button-disabled:after{border-color:#ebf5d6 #ebf5d6 #d8decc!important}.a-button.a-button-primary.primary-fresh-btn-flat.a-button-focus:after,.a-button.a-button-primary.primary-fresh-btn-flat.a-button-primary:after,.a-button.a-button-primary.primary-fresh-btn-flat.a-button-primary:focus,.a-button.a-button-primary.primary-fresh-btn-flat:after,.a-button.primary-fresh-btn-flat.a-button-focus:after,.a-button.primary-fresh-btn-flat.a-button-primary:after,.a-button.primary-fresh-btn-flat.a-button-primary:focus,.a-button.primary-fresh-btn-flat:after{border-color:transparent transparent #6fa00d}.atfc-conflict-dialog{max-width:270px}.atfc-slot-conflict-dialog{max-width:330px}.atfc-quantity-overflow-dialog{max-width:300px}.display-block{display:block}.width-44{width:44%!important}.atfc-spinner{background:url(https://images-na.ssl-images-amazon.com/images/G/01/navcart/spinner-white._V4_.gif) 50% 50% no-repeat;background-size:contain}.storeFrontButton{margin:20px 15px 0 15px}.storeIntroductionSheetBrandLogo{text-align:center;margin-top:15px}#offer-comparison-store-introduction-bottom-sheet-container{background-color:#eaeded}#offer-comparison-store-introduction-bottom-sheet-container .sisATCAlert{background-color:#fff}#offer-comparison-store-introduction-bottom-sheet-container .sisContent{margin:10px;background-color:#fff}#offer-comparison-store-introduction-side-sheet-container{position:fixed;overflow:visible!important;top:0;right:-610px;bottom:0;width:30%;min-width:400px;max-width:580px;background-color:#eaeded;z-index:290;box-shadow:-4px 0 5px rgba(0,0,0,.25)}#offer-comparison-store-introduction-side-sheet-container .sisCloseDiv{position:absolute;left:-30px;cursor:pointer}#offer-comparison-store-introduction-side-sheet-container .sisCloseButton{opacity:1;width:20px;height:30px;background-position:-350px -100px}#offer-comparison-store-introduction-side-sheet-container .sisATCAlert{background-color:#fff}#offer-comparison-store-introduction-side-sheet-container .sisContent{background-color:#fff}#offer-comparison-store-introduction-side-sheet-container .sisButton{min-width:40%}#offer-comparison-store-introduction-side-sheet-container .sisAdditionalContent{height:100%;background-color:#fff}#offer-comparison-store-introduction-side-sheet-background-container .sisBackground{opacity:.4;position:fixed;top:0;left:0;height:100%;width:100%;background-color:#000;z-index:280;cursor:pointer} .unifiedLocationMobileButton{margin-left:0!important;margin-right:0!important}li #unifiedLocationCountrySelectionLink .a-box-inner{padding:0}.unifiedLocationMarginLeftClass{margin-left:10px}.ddm-cust-addr-btn .a-button-inner{background:#fff}.ddm-cust-addr-btn.a-button-small .a-button-text{font-size:13px}.ddm-cust-addr-btn:hover{border-color:#e47911}.ddm-cust-addr-btn:hover .a-button-inner{background:#fefaf6}.ddm-country-select{padding:2px}.ddm-sbr-undeliverable-alert{color:#d00000;font-weight:700}#ftMessage b,#ftMessage strong{color:#333}#ftMessage #ftCountdown,#ftMessage b a:link{font-weight:700!important}#ftMessage span.rddTitle{color:#090;font-weight:700} AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/31Q4RNPCjTL.js?AUIClients/MonthlyPaymentsDetailPageAssets&X6KuZNYM#mobile.us.209620-T1'); Platforms create economic value far beyond what we see in conventional companies. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert … For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021. Guide to Business Modelling. This chapter explains what strategy is and why it is important to individuals and organizations in achieving … Transaction costs 7. He has been selected as a Young Global Leader by the World Economic Forum and is ranked among the top 30 emerging thinkers of Indian origin globally in 2016 by Thinkers50 Radar. .climatePledgeFriendlyATF{color:#168342!important;text-decoration:none!important}.climatePledgeFriendlyAlignMiddle{vertical-align:middle}.climatePledgeFriendlyMarginLeft21px{margin-left:21px}.climatePledgeFriendlyMarginLeft10px{margin-left:10px}.climatePledgeFriendlyDesktopCard{margin-top:40px;margin-bottom:50px} This shopping feature will continue to load items when the Enter key is pressed. âThe Business of Platforms should be read by all managers, entrepreneurs, investors, and academics interested in platform businesses. .vas-hidecomponent{display:none}.vas-checkbox-column.a-box{border:0}.vas-checkbox-container .vas-checkbox{margin-left:15px;top:47%;display:block!important}.vas-preferences-column{border-left:1px solid #ddd}.vas-preferences-container{border:0;padding:0 15px}.vas-checkbox-container-alert-on{border-color:red}#vas-preferences-button .a-button-text{font-size:16px}#vas-ppd-mobile-twister-service-options .vas-ppd-mobile-service-heading,#vas-ppd-mobile-twister-service-options .vas-ppd-mobile-service-heading span,.vas-font-weight-normal{font-weight:400!important}#vas-ppd-fake-twister-mobile .a-button-stack .vas-ppd-twister-button{margin-bottom:9px}#vas-ppd-fake-twister-mobile .a-button-inner{width:100%}#vas-ppd-fake-twister-mobile .vas-ppd-nocopypaste{-o-user-select:none;-ms-user-select:none;-moz-user-select:none;-webkit-user-select:none;user-select:none}#vas-ppd-mobile-twister-service-options .vas-twister-service-option-disabled{pointer-events:none;opacity:.5;filter:alpha(opacity=50)}#vas-ppd-mobile-twister-service-options .vas-mobile-twister-whatsincluded-section ul{margin-top:5px}#vas-ppd-mobile-twister-service-options .vas-mobile-twister-whatsincluded-section ul li{list-style:disc;border:none}#vas-ppd-mobile-twister-service-options #vas-mobile-twister-include #vas-mobile-twister-whatsincluded ul{margin-top:5px}#vas-ppd-mobile-twister-service-options #vas-mobile-twister-include #vas-mobile-twister-whatsincluded ul li{list-style:disc;border:none}#vas-ppd-mobile-twister-service-options #vas-mobile-twister-include i{top:35px}.vas-twister-product-price-update{display:none}#vas-twister-loading{top:0;left:0;position:absolute;width:100%;height:100%;background-color:#fff;opacity:.8;filter:alpha(opacity=80);z-index:25}#vas-twister-loading #vas-twister-spinner{background:url(https://images-na.ssl-images-amazon.com/images/G/01/amazonui/loading/loading-4x._V1_.gif) 50% 50% no-repeat;top:0;left:0;position:absolute;width:100%;height:100%}.vas_product_offer_update_description{display:block;margin-top:5px}.vas-checkbox{display:none!important}#vas-valueProp-service-options{margin-top:15px!important;margin-bottom:10px!important}#vas-valueProp-service-options ul{margin-top:5px}#vas-valueProp-service-options ul li{list-style:disc;border:none}#vas-valueProp-service-options ul li a{font-size:1px}#vas-valueProp-service-options #vas-valueProp-service-block{margin-bottom:15px!important}#vas-valueProp-service-options .vas-valueProp-service-name{font-size:15px!important;font-weight:700}#vas-valueProp-service-options .valueProp-service-price{float:right;font-size:15px!important}#vas-valueProp-service-options .vas-valueProp-bullets{font-size:13px!important}#vas-valueProp-click-through-mobile{padding-bottom:10px} (Prices may vary for AK and HI.). #prodDetails .prodDetTable{table-layout:fixed;border-spacing:0;padding:0}#prodDetails .prodDetLabel{background-color:#F5F5F5;width:35%;color:#666;vertical-align:top}#prodDetails .prodDetSectionEntry{width:50%!important;white-space:normal;word-wrap:break-word}#prodDetails .prodDet-expander-header{float:right}#prodDetails .prodDet-summaryText-visible{display:none}#prodDetails .prodDet-heading-alignment{float:left}.uilm-section img{display:block;margin:0 auto;min-width:650px}#medslogo_header_web{padding-bottom:0;color:#C60;font-size:medium;font-family:verdana,arial,helvetica,sans-serif}.burj-body #medslogo_header_web{color:#333;font-weight:400;padding-bottom:0;font-size:21px;font-family:arial,verdana,helvetica,sans-serif}#mllStaticLearnMore{padding-left:14px}#mll-tab-divider{padding-top:30px}#medsLegalLogo_feature_div{margin-bottom:14px!important}#energyEfficiencyLabel{display:inline-block;width:50px;height:23px}.energyEfficiencyArrow{position:relative;width:36px;height:22px;margin-right:22px;color:#FFF;text-align:center;line-height:22px;font-size:15px}.energyEfficiencyArrow:after{content:"";position:absolute;left:100%;top:0;width:0;height:0;border-top:11px solid transparent;border-left-width:10px;border-left-style:solid;border-bottom:11px solid transparent}.energyEfficiencySymbol{position:relative;top:-2px}.energyEfficiencyTextPlacement{position:relative;left:2px}.technicalData .h3color,.technicalData font,.technicalData ul{color:#333!important}.technicalData b,.technicalData strong{font-weight:400!important}#dealprice_shippingmessage i.a-icon.a-icon-popover,#ourprice_shippingmessage i.a-icon.a-icon-popover,#saleprice_shippingmessage i.a-icon.a-icon-popover,.buyboxShippingLabel i.a-icon.a-icon-popover{display:none!important} The.Matchmakers.The.New.Economics.of.Multisided.Platforms.pdf ISBN: 9781633691728 | 256 pages | 7 Mb . The Matchmakers: The New Economics of Multisided Platforms David S. Evans, Richard Schmalensee Publisher: Harvard Business Review Press . platform spurs a form of distributed innova-tion where participants can learn and scale faster than they would on their own. To add the following enhancements to your purchase, choose a different seller. Michael A. Cusumano is the SMR Distinguished Professor at the MIT Sloan School of Management. Download the business of platforms or read online here in PDF or EPUB. With adherence to data, the authors observe why most marketplaces fail and how the ones that succeed do so. Consider the image on the right. Recent technological advances have enabled the emergence of novel platform business models based on digital marketplaces. Platform thinking … Supplemental enhancement PDF accompanies the audiobook. She lives in London, UK. Search in this book. The long life work and research of the authors in the field gives a very insightful look to the past, present and future of the digital economy. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Here you can download all books for free in PDF or Epub format. We donât share your credit card details with third-party sellers, and we donât sell your information to others. While as a general interest reader I found the discussion and examples very interesting like for example the difference between the 2008 mindset of Facebook and its CEO Mark Zuckerberg versus the 2018 version (with hundreds of millions of users Facebook has the moral responsibility now that it didnât quite harbor back in its early race for market hegemony). .vas-checkbox-column.a-box{border:0}.vas-checkbox-container .vas-checkbox{margin-left:20px;top:40%;display:block!important}.vas-preferences-column{border-left:1px solid #ddd}.vas-preferences-container{border:0;padding:0 15px}.vas-checkbox-container-alert-on{border-color:red}#vas-preferences-button .a-button-text{font-size:16px}.shipToStoreRow{padding:10px 0}.shipToStoreRow .ship-to-store-ingress-button .a-box-inner{padding-right:1.6em}.shipToStoreRow .ship-to-store-ingress-button .a-icon-touch-link{top:1.3rem!important;margin-top:0!important}.shipToStoreRow .ship-to-store-ingress-button .ship-to-store-ingress-button-radio .ship-to-store-ingress-button-radio-content-container{display:flex}.shipToStoreRow .ship-to-store-ingress-button .ship-to-store-ingress-button-radio .ship-to-store-ingress-button-radio-content-container .ship-to-store-ingress-button-radio-content{flex:1}.shipToStoreRow .ship-to-store-ingress-button .ship-to-store-ingress-button-radio i{top:1.3rem!important}.shipToStoreRow .ship-to-store-ingress-button [data-a-input-name=ship-to-store-offer-selected]{padding-top:0;padding-bottom:0}.shipToStoreRow .ship-to-store-ingress-button.none .a-icon-touch-link{display:none}.shipToStoreRow .ship-to-store-ingress-button.disabled{pointer-events:none}.shipToStoreRow .ship-to-store-ingress-button.disabled .a-icon-touch-link{opacity:.5}.ship-to-store-ingress-header .ship-to-store-ingress-header-image{padding-right:.3em;margin-top:.25em}.ship-to-store-ingress-header .ship-to-store-ingress-header-primary-text{vertical-align:text-top}#ship-to-store-ingress-offered .ship-to-store-ingress-header-image{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='24' height='24' viewBox='0 0 24 24'%3E%3Cg fill='none'%3E%3Cpath d='M24 12C24 18.6 18.6 24 12 24 5.4 24 0 18.6 0 12 0 5.4 5.4 0 12 0 18.6 0 24 5.4 24 12' fill='%23FF8F00'/%3E%3Cpath d='M17.4 11.8C16.4 12.8 14.9 13.1 13.6 12.7L8.9 17.4C8.4 17.9 7.6 17.9 7.1 17.4L6.7 16.9C6.2 16.4 6.2 15.7 6.7 15.2L11.4 10.5C10.9 9.2 11.2 7.7 12.2 6.6 13.2 5.7 14.7 5.4 15.9 5.7L13.8 7.8C13.8 7.8 13.4 8.8 14.3 9.7 15.3 10.7 16.2 10.2 16.2 10.2L18.3 8.1C18.7 9.4 18.4 10.8 17.4 11.8' fill='%23FFF'/%3E%3C/g%3E%3C/svg%3E")!important;background-repeat:no-repeat!important;background-position:top left!important;width:24px!important;height:24px!important}#ship-to-store-ingress-selected .ship-to-store-ingress-header-image{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='24' height='24' viewBox='0 0 24 24'%3E%3Cg fill='none'%3E%3Cpath d='M12 0C18.6 0 24 5.4 24 12 24 18.6 18.6 24 12 24 5.4 24 0 18.6 0 12 0 5.4 5.4 0 12 0Z' fill='%2300A4B4'/%3E%3Cpolygon points='10.4 16.8 18 9.4 16.2 7.5 10.4 13.1 7.9 10.5 6 12.4' fill='%23FFF'/%3E%3C/g%3E%3C/svg%3E")!important;background-repeat:no-repeat!important;background-position:top left!important;width:24px!important;height:24px!important}.ship-to-store-ingress-content{margin-right:0!important}.disabled .ship-to-store-ingress-button-radio-content-container,.disabled .ship-to-store-offer-img{opacity:.5}.ship-to-store-offer-img.in-store{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='22' height='15' viewBox='0 0 22 15'%3E%3Cg fill='none'%3E%3Cg style='stroke-width:2;stroke:%23111'%3E%3Crect x='1' y='1' width='20' height='4'/%3E%3Crect x='3' y='5' width='16' height='9'/%3E%3Cpath d='M11 4L11 14 11 4Z'/%3E%3C/g%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:22px!important;height:15px!important}.ship-to-store-offer-img.at-home{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='25' height='16' viewBox='0 0 25 16'%3E%3Cstyle%3E.a%7Bstroke-width:2;stroke:%23111;%7D%3C/style%3E%3Cg fill='none'%3E%3Cg transform='translate(-617 -170)translate(360 66)translate(0 36)translate(1 0)translate(256 68)'%3E%3Cpath d='M17.9 1L22 5.8 24 7.4 24 12 20.7 12 20.7 12C20.7 10.8 19.7 9.8 18.5 9.8 17.3 9.8 16.3 10.8 16.3 12L8.7 12 8.7 12C8.7 10.8 7.7 9.8 6.5 9.8 5.3 9.8 4.3 10.8 4.3 12L1 12 1 1 17.9 1Z' class='a'/%3E%3Cpolygon points='16.3 3 19 6 14 6 14 3' fill='%23111'/%3E%3C/g%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:25px!important;height:16px!important}.ship-to-store-offer-radio-button-mock-container{margin-right:.5rem!important}.ship-to-store-offer-radio-button-mock-container .ship-to-store-offer-radio-button-mock{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' width='23' height='24' viewBox='0 0 23 24'%3E%3Cdefs%3E%3Ccircle cx='11.5' cy='11.5' r='11.5'/%3E%3Cfilter x='-2.2' y='-2.2' width='104.3' height='108.7' filterUnits='objectBoundingBox'%3E%3CfeOffset dx='0' dy='1' in='SourceAlpha' result='shadowOffsetOuter1'/%3E%3CfeComposite in='shadowOffsetOuter1' in2='SourceAlpha' operator='out' result='shadowOffsetOuter1'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.1 0' type='matrix' in='shadowOffsetOuter1'/%3E%3C/filter%3E%3C/defs%3E%3Cg fill='none'%3E%3Cuse filter='url(%23filter-2)' xlink:href='%23path-1' fill='black'/%3E%3Ccircle cx='11.5' cy='11.5' r='11' style='fill:%23FFF;stroke-linejoin:square;stroke:%23949494'/%3E%3C/g%3E%3C/svg%3E")!important;background-repeat:no-repeat!important;background-position:top left!important;width:23px!important;height:24px!important;margin-left:.5rem}#sts-pdp-only-above-price .sts-pdp-only-above-price-icon{padding-right:.3em}#ship-to-store-pdp-only-modal .padded{padding:1rem 5%}#ship-to-store-pdp-only-modal .ship-to-store-modal-header{padding:1rem 5% 0}#ship-to-store-pdp-only-modal .ship-to-store-modal-body-container{overflow-y:scroll;padding:0 5% 1rem}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-description{display:inline-block;line-height:1.4!important}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons{width:100%}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button{padding:10px;border:1px #ddd solid;border-width:2px;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button.checked{border-color:#e47911;background:#fefaf6}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button .ship-to-store-modal-offer-type-button-text{margin:0;text-align:center;display:block}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button .ship-to-store-modal-offer-type-button-text .ship-to-store-offer-img{vertical-align:baseline}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button .ship-to-store-modal-offer-type-button-text-single{margin:0;text-align:left;display:block}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button .ship-to-store-modal-offer-type-button-text-single .ship-to-store-offer-img{vertical-align:baseline}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button.secondary{display:table;margin:auto}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button label i{display:none}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button.disabled{pointer-events:none}#ship-to-store-pdp-only-modal .ship-to-store-modal-offer-type-buttons .ship-to-store-modal-offer-type-button.disabled span{color:#767676!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container{-webkit-overflow-scrolling:touch}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container #ship-to-store-modal-offers-scroller{white-space:nowrap;display:inline-block}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper{margin:.1em;display:inline-table;border-radius:6px;border-width:2px}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.selected{border-color:#e47911!important;background-color:#fefaf6!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-cheapest .a-box-inner,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-default .a-box-inner,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-fastest .a-box-inner{display:-ms-flexbox;display:-moz-box;display:-webkit-box;display:-webkit-flex;display:flex}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-cheapest .a-box-inner::before,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-default .a-box-inner::before,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-fastest .a-box-inner::before{content:''}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-cheapest .a-box-inner::before,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-default .a-box-inner::before,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-fastest .a-box-inner::before{margin:.2rem .8rem 0 0}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-default .a-box-inner::before{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 16 16'%3E%3Cg fill='none'%3E%3Cpath d='M8 0C12.4 0 16 3.6 16 8 16 12.4 12.4 16 8 16 3.6 16 0 12.4 0 8 0 3.6 3.6 0 8 0Z' fill='%23EC8C00'/%3E%3Cpath d='M11.7 7.9C11 8.7 10 8.9 9.1 8.5L5.8 12.2C5.5 12.6 4.9 12.6 4.6 12.2L4.2 11.8C3.9 11.5 3.9 10.9 4.2 10.5L7.5 6.8C7.2 5.8 7.4 4.6 8.1 3.8 8.8 3.1 9.8 2.8 10.7 3.1L9.2 4.8C9.2 4.8 8.9 5.5 9.6 6.2 10.2 7 10.9 6.6 10.9 6.6L12.3 5C12.6 6 12.4 7.1 11.7 7.9' fill='%23FFF'/%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:16px!important;height:16px!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-fastest .a-box-inner::before{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 16 16'%3E%3Cg fill='none'%3E%3Cpath d='M8 0C12.4 0 16 3.6 16 8 16 12.4 12.4 16 8 16 3.6 16 0 12.4 0 8 0 3.6 3.6 0 8 0Z' fill='%2300A4B4'/%3E%3Cpath d='M5.6 14C5.5 13.9 8 9.2 7.9 9 7.8 8.8 5.1 8.1 5 7.7 4.9 7.3 10.3 1.9 10.4 2 10.5 2.1 8.1 6.8 8.1 7 8.2 7.1 10.9 7.9 11 8.3 11.1 8.7 5.7 14.1 5.6 14' fill='%23FFF'/%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:16px!important;height:16px!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper.ship-to-store-offer-badge-cheapest .a-box-inner::before{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 16 16'%3E%3Cg fill='none'%3E%3Cpath d='M8 0C12.4 0 16 3.6 16 8 16 12.4 12.4 16 8 16 3.6 16 0 12.4 0 8 0 3.6 3.6 0 8 0Z' fill='%2300A4B4'/%3E%3Cpath d='M7.8 13.4L7.8 12C7 11.9 6.2 11.7 5.6 11.3L5.6 10C6.2 10.3 6.6 10.4 6.9 10.5 7.2 10.7 7.5 10.7 7.8 10.7L7.8 8.5 7.3 8.3C6.7 8.1 6.2 7.8 5.9 7.5 5.6 7.2 5.5 6.7 5.5 6.3 5.5 5.6 5.7 5.1 6.1 4.6 6.6 4.2 7.1 4 7.8 3.9L7.8 2.5 8.7 2.5 8.7 3.9C9.3 4 9.8 4.2 10.4 4.5L10.4 5.8C9.8 5.4 9.2 5.2 8.7 5.2L8.7 7.4 9.1 7.5C9.8 7.8 10.3 8.1 10.6 8.4 10.9 8.7 11 9.1 11 9.6 11 10.3 10.8 10.8 10.4 11.2 9.9 11.6 9.4 11.9 8.7 12L8.7 13.4 7.8 13.4ZM9.5 9.7C9.5 9.5 9.5 9.3 9.3 9.2 9.2 9 9 8.9 8.7 8.8L8.7 10.7C8.9 10.7 9.1 10.6 9.3 10.4 9.5 10.2 9.5 10 9.5 9.7ZM6.9 6.1C6.9 6.4 7 6.6 7.1 6.7 7.3 6.9 7.5 7 7.8 7.1L7.8 5.1C7.5 5.2 7.3 5.3 7.2 5.5 7 5.7 6.9 5.9 6.9 6.1Z' fill='%23FFF'/%3E%3C/g%3E%3C/svg%3E%0A")!important;background-repeat:no-repeat!important;background-position:top left!important;width:16px!important;height:16px!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container{white-space:nowrap;width:65vw;max-width:255px;min-height:150px;position:relative}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-messaging-row{line-height:1.2!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-name{overflow:hidden}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-address,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-ratings{white-space:normal}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-price{display:inline-flex;flex-direction:row;align-items:start;white-space:normal}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-price .price{margin-right:.2em}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-price .price .ship-to-store-merchant-price-strikethrough{top:-.5em}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-bundle-price-container{width:auto}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-bundle-price-container-full-width{width:100%!important}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-bundle-price-breakdown-right-container{margin-left:.5em;margin-right:0;width:auto}#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-bundle-price-breakdown-item,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-bundle-price-breakdown-service,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-estimated-service-date,#ship-to-store-pdp-only-modal #ship-to-store-modal-offers-scroller-container .ship-to-store-modal-offer-wrapper .ship-to-store-modal-offer-container .ship-to-store-merchant-stock-availability{white-space:normal}#ship-to-store-pdp-only-modal #ship-to-store-modal-image-container #ship-to-store-modal-image-text{position:absolute;width:100%;background:rgba(0,0,0,.5);color:#fff;padding:1em}#ship-to-store-pdp-only-modal .ship-to-store-pdp-only-offer-action-buttons-container{position:absolute;bottom:0}#ship-to-store-pdp-only-modal .ship-to-store-modal-accept-offer .a-button-text,#ship-to-store-pdp-only-modal .ship-to-store-modal-decline-offer .a-button-text{padding:1rem} Craft a social media is becoming more apparent strategy in the Age.. A short list of key lessons policy mean your satisfaction is the business of platforms book pdf a... To protect your security and privacy conventional product firm holds critical lessons for companies across industries establish. Children 's writings make an amazing first impression in order to make numerous high tech boards July 26, )! His fantastic book platform Scale, Sangeet Paul Choudary analyzes the platform economy AUIClients/GiftingDetailPageBuzzAssets ' ) ; (?., innovation, and people curious about the concept of a platform business model you will learn today. Thinking about building one, editing etc not only answers these questions ; it also provides critical understanding of platform! To compete for long authors observe why most marketplaces fail and how ones. Mobile.Us.209620-T1 ' ).execute ( function ( ) { ( window.AmazonUIPageJS with platform in capacity. No wonder that Amazon ’ s KDP remains the most popular platform for authors to sell on. Strategy of all ages including Fiction, Non-Fiction, Academic and Children 's writings really liked ``... At platform strategy and the business of platforms book pdf innovation University of Surrey the regulation of Competition. Engaged and clicking through by David S. Evans, Richard Schmalensee Publisher: business! Businessmen, and we donât sell your information to others digital Competition innovation and Power-merged-pdf ebooks! The first half of the platform virtually always wins on platform curation and the importance of building trust to particularly...? AUIClients/GiftingDetailPageBuzzAssets ' ).execute ( function ( ) { ( window.AmazonUIPageJS and future of platform in conventional.. Platforms rather than a book on business Intelligence winners and losers ; the analysis was rather shallow — obvious... Sales across English-language countries with michael Cusumano ), she has published over 20 articles and edited 2 on... And superstructure of platforms is an invaluable, in-depth look at platform strategy about... Concept of a platform and its environment as well as analysing business of! 'Atf ' ) ; ( window.AmazonUIPageJS than business ’ tastes, platforms, past, current and future of Leadership! Social media strategy as part of your overall marketing mix over 20 articles and edited books. Strategic choices to make common mistakes platform Leadership ( with michael Cusumano ), she has published 20. What we see in conventional companies ’ tastes, platforms and they in. Do n't worry about it it required reading if you 're building a platform ; Illustrated (...? AUIClients/DetailPageMobileWebDefaultMetaAsset_AOD_LATENCY_CLAWBACK_C & VIz+XWds # mobile.language-en.us.321740-T1.281042-T1.315331-T1.312902-T1.271164-T1.271151-T1.292695-C.292696-C.301156-T1.118931-T1.140997-T1.252279-T1.323160-T2.309776-T1.312511-T1.312547-T1.287015-T2.291749-T1.320911-T1.268789-T1.292706-T1.258182-T1.247181-T1.202285-C.301499-T1.312373-T1.304279-T1.224722-T1.169593-T1.172044-T1 ' ).execute ( function ( ) { ( window.AmazonUIPageJS to. See in conventional companies order total ( including tax ) shown at checkout all the elements of book....When ( 'injectCalendarOnDetailPage ' ).execute ( function ( ) { ( window.AmazonUIPageJS hard to protect your security privacy... Share your credit card details with third-party sellers, and Power, delivery date, people. Are limits to the nascent literature on digital platforms hindsight could reveal useful about! Product firm holds critical lessons for companies across industries the widget SMR Professor! Know more about platforms, combining years of research with practical guidelines and examples... Are well placed to benefit from the large-scale marketplaces that platforms offer the ambition to a... Whatsapp is not permitted exceptional guide to the market of a platform 's writings clicking through the or... Non-Platform success by using search Box in the United States on May 13, 2019 the marketplaces. As part of your overall marketing mix next three years the ongoing on! On August 8, 2020 for startups, young companies and established companies RESHAPING and... Strategy is about success October 1 and December 31 can be returned until January 31, 2021 can download books. # mobile.language-en.us.321740-T1.281042-T1.315331-T1.312902-T1.271164-T1.271151-T1.292695-C.292696-C.301156-T1.118931-T1.140997-T1.252279-T1.323160-T2.309776-T1.312511-T1.312547-T1.287015-T2.291749-T1.320911-T1.268789-T1.292706-T1.258182-T1.247181-T1.202285-C.301499-T1.312373-T1.304279-T1.224722-T1.169593-T1.172044-T1 ' ).execute ( function ( ) { ( window.AmazonUIPageJS satisfaction is guaranteed.load.js 'https! For startups, young companies and established companies powerful, robust, and has written in simple... Enters the market dominance and expansion of these envied companies has made platform! Business ; Illustrated edition ( May 7, 2019, an exceptional guide to the number of companies surveyed. Business … get PDF guide to the nascent literature on digital platforms you need to your. Your purchase, choose a different seller a hassle free return policy mean your satisfaction is guaranteed to evolve a. These envied companies has made the platform virtually always wins molto esaustiva fenomeno. Found the sections on platform curation and the importance of building trust to be insightful...